Scottish Energy in search for agency
01 Apr 2010 | by Matt Williams
LONDON - Scottish and Southern Energy, one of the UK's largest energy suppliers, is looking for an agency to handle its UK advertising business.
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Search Report: Battle of the Brands
08 Feb 2010 | by Kim Benjamin
Microsoft claims its search engine, Bing, offers a more intelligent user experience than Google...Google has long reigned as the undisputed king of search, but the latest challenger to its crown ... they are searching for in the least possible time. However, Bing has been dogged by one technical problem after ... . "This has led to accusations of Bing being riddled with spam and not adhering to search standards," says ...
Santander appoints Greenlight for search marketing
18 Jun 2010 | by Jacob Mathias
International bank Santander has enlisted the help of search marketing agency Greenlight...Greenlight's successful work over three years with Alliance and Leicester bank, now part of the Santander Group, led Santander to retain it. The agency has won IDM awards for best use of search engine ... to maximise our search rankings," said Mayes. ...
Search marketing fails to deliver potential
01 Jul 2010 | by Sara Kimberley
Brands are failing to exploit search marketing fully, according to research carried out by the IAB....The IAB Search Marketing Barometer 2010 is based on a survey of 140 senior marketers from 91 ... the respondents (99%) believed search marketing, worth 2.15bn in the UK in 2009, could be linked more effectively ... working on traditional media did not have a sufficient appreciation of how search can help build business ...
Mindshare appoints new head of search
03 Dec 2010 | by Sarah Shearman
WPP's Mindshare has appointed former i-level specialist Jenny Kirby as its new head of search..... She replaces Nick Seckold, who is now at Mindshare Singapore. Kirby was head of search at i ... the integration of PPC with SEO (search engine optimisation) and other media, to drive up returns from clients search investment. Among Mindshare's larger digital clients are the global behemoths HSBC, LG ...
Google adds video to sponsored search
16 Nov 2010 | by Sarah Shearman
in their AdWords sponsored search listings....The company is promoting its "video extensions" initiative to advertisers and agencies as a way of combining the benefits of brand advertising with the targeted relevance of search. The videos play automatically beneath brands' standard AdWords paid-search ads. An embedded URL allows users to click through ...
Twitter plans to introduce search ads
01 Mar 2010 | by Staff
LONDON - Twitter is working on a plan to charge for text ads placed in search results, according...The Wall Street Journal's AllThingsD blog posits a launch date during the first half of this year, although its sources indicate the finer details of the service are still to be worked out. According to the blog, ads will be relevant to searches and will use the 140-character format. Twitter will share ...
Comparethemarket appoints Steak to search account
29 Sep 2010 | by Sarah Shearman
to handle its natural search account, following a three-way pitch.
Nectar and Yahoo! launch search toolbar
22 Jul 2010 | by Jacob Mathias
searches through the Yahoo! toolbar....month, gaining one point for every two searches. It is not clear whether Nectar will make use of search data gathered through the toolbar. The toolbar also notifies users where they can collect more ... 's online journey truly rewarding by letting them collect Nectar points at the start as they search ...
Wembley rebrands to help sponsor search
01 Jun 2010 | by Alex Brownsell
Wembley Stadium has unveiled a new visual identity and strapline, as it looks to sign a raft of new sponsors, including a "lead partner".
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
