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Think BR: The search for white space

25 May 2012 | by Will Landell Mills

White space is the marketing term for unmet needs. White space is the place where business grows; without growth there is only stagnation, so the search for white space matters for everyone and is a driving concern for our clients. When in 1857 Joseph Gayetty manufacturered the first toilet paper, he ...

NME partners Jack Daniel's J.D.Roots in search of Britain's Best Small Venue

22 Mar 2012 | by Nick Batten

NME has announced a cross-platform partnership with J.D.Roots to support local music and search...The search will be in association with J.D.Roots - Jack Daniel's music campaign that celebrates the importance of where you're from and the role "home" plays in the creative process. It will involve a ... for NME, said: "This nationwide search aims to highlight the hugely important role played by small venues ...

Marketing Guru on... avoiding chaos in the search for international growth

24 Feb 2012 | by Mhairi McEwan

How does a rapidly growing brand ensure that its marketing efforts in various countries are co-ordinated? By establishing a leadership team to look at the big picture, writes Mhairi McEwan.

Brand Manager of the Week - Jasper Martens, Head of social and search marketing, Simply Business

11 Jan 2012

- Describe yourself in three words. Cheese fanatic cyclist. - What would you be if you weren't a brand manager? Ballroom dancing instructor. - What advice would you give someone starting their marketing career today? Don't be a manager, but a specialist. - What attracted you to your current...

Dan Clays: Search will prove to be a mere foreword to the Google story

03 Nov 2011 | by Dan Clays

and Twitter had something to do with the need for positive reaction. Beyond the core search product ...

Sustainability: The search for a clearer footprint

21 Oct 2011 | by Elisabeth Jeffries

Sustainability is high on the corporate agenda, and with consumers demanding transparency, fostering understanding of brands' carbon emissions is crucial, writes Elisabeth Jeffries.

BlackBerry brand takes battering, search data suggests

18 Oct 2011 | by Matthew Chapman

Four of the five search terms containing the word BlackBerry for the week ending 15 October were...% of BlackBerry searches made last week were directly associated with the outage. Research tracking the user journey suggests the situation was made worse because those who searched for BlackBerry later went on to search for Facebook and Twitter, suggesting the PR disaster was spread to social networks ...

Search engine keywords become liable under trademark law

22 Sep 2011 | by Matthew Chapman

The practice of using competitor's trademarks as search engine keywords could now breach trademark...In a nuanced judgement the European Court has ruled that use of competitor s trademark as a search ... , meaning that people searching for Interflora on Google were served with ads for the M S flower delivery ... as a paid for keyword to deliver sponsored advertising along side natural search results ...

Duck and Cover in online model search

19 Sep 2011 | by Daniel Farey-Jones

Fashion brand Duck and Cover has launched a digital campaign to attract potential models to become the new face of its marketing activity.

Marketing and Event launch search for top talent in brand events

14 Sep 2011 | by Nicola Clark

Event and Marketing magazines are teaming up to scour the nation for the brightest talent working in the brand event industry.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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