Royal Caribbean appoints OMD for search and social
30 Apr 2012 | by Maisie McCabe
social media and search engine optimisation (SEO) business, following a competitive pitch.
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Bing steps up challenge to Google with new 'social search' feature
11 May 2012 | by Sarah Shearman
and LinkedIn data, in a bid to challenge Google's new social search service....sidebar, incorporating results from a user s social network contacts, while maintaining the natural search ... the UK. It is attempting a direct challenge to Google s new 'Search plus your world feature ... + results higher in search rankings at the expense of other social networks. At the time Twitter claimed ...
Samsung in search for Olympic bloggers
02 Apr 2012 | by Matthew Chapman
Samsung is opening a competition to select 100 bloggers around the world to cover the Olympics using its products, as it seeks to become a more "aspirational" brand.
Barbour shells out on search ads to fight fakes
03 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Barbour, the luxury clothing brand, is buying search ads telling people 'Don't get caught buying...to educate consumers who search for the brand about the possibility of purchasing fake items. Like many brands, such as Burberry, a plain search for 'Barbour' generates an ad reading "Barbour official jackets: only buy from official Barbour stockists. Learn who they are". However, searches such as 'fake ...
Twitter hackles raised by Google search plans
11 Jan 2012 | by Daniel Farey-Jones
Twitter has criticised Google's move to make its search more personalised, claiming it will make...Google s changes, dubbed 'Search plus Your World' , were announced yesterday ... and results for people who frequently discuss a searched-for subject on Google+. The changes have provoked ... for the Internet. http://bit.ly/Am5bqz Having been there, I can imagine the dissension @Google to search being ...
Dan Clays: Search will prove to be a mere foreword to the Google story
03 Nov 2011 | by Dan Clays
and Twitter had something to do with the need for positive reaction. Beyond the core search product ...
BlackBerry brand takes battering, search data suggests
18 Oct 2011 | by Matthew Chapman
Four of the five search terms containing the word BlackBerry for the week ending 15 October were...% of BlackBerry searches made last week were directly associated with the outage. Research tracking the user journey suggests the situation was made worse because those who searched for BlackBerry later went on to search for Facebook and Twitter, suggesting the PR disaster was spread to social networks ...
Asus and Intel 'in search of incredible' by Kitcatt Nohr Digitas
13 Oct 2011
the launch, including an "in search of incredible" Facebook page and a branded YouTube channel ...
Search engine keywords become liable under trademark law
22 Sep 2011 | by Matthew Chapman
The practice of using competitor's trademarks as search engine keywords could now breach trademark...In a nuanced judgement the European Court has ruled that use of competitor s trademark as a search ... , meaning that people searching for Interflora on Google were served with ads for the M S flower delivery ... as a paid for keyword to deliver sponsored advertising along side natural search results ...
Duck and Cover in online model search
19 Sep 2011 | by Daniel Farey-Jones
Fashion brand Duck and Cover has launched a digital campaign to attract potential models to become the new face of its marketing activity.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
