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Gü kicks off search for DM agency

14 Jul 2011 | by Sara Kimberley

Gü is hunting for an agency to handle its direct marketing business, following its rebrand as Gü Puds.

American Express kicks-off search for direct agency

03 Mar 2011 | by Sara Kimberley

American Express is looking for a direct marketing agency to work alongside its current roster agency OgilvyOne.

PROMOTIONAL FEATURE: Search or social media - where to focus your budget?

12 Jul 2010 | by Craig Walmsley

Search is accountable but social media is more engaging. So where should you allocate your budget...from search to social media, they are far from identical and interchangeable. Search finds people ... . For the business-minded marketer, there are five key criteria against which both should be measured. SEARCH V SOCIAL: HOW THEY RATE AGAINST FIVE KEY CRITERIA 1. Return on investment Search 9/10; Social 6 ...

Confused.com in search for DM agency

06 May 2010 | by Matt Williams

LONDON - Confused.com, the price-comparison website, is on the hunt for an agency to handle its direct marketing account.

Start-up introduces paid search model to Twitter

12 Apr 2010 | by Sara Kimberley

LONDON - Bill Gross, the brains behind the original model for paid internet search, is attempting...to monetise tweets through the same principle as search advertising. Founded by Gross at Idealab, TweetUp ... -based advertising model used by Google, pushing their tweets to the top of TweetUp's search results. TweetUp ... by them when they're searching for something are useless noise. For serious tweeters, the task ...

OgilvyOne begins search for 'the World's Greatest Salesperson'

29 Mar 2010 | by Matt Williams

LONDON - OgilvyOne Worldwide is kicking off a global search to find the world's greatest..., and Cannes is the perfect place for this search to culminate." In order to inspire contestants, OgilvyOne ...

Samaritans kicks off search for direct marketing agency

25 Feb 2010 | by Matt Williams

LONDON - The Samaritans is on the hunt for an agency to handle its direct marketing account.

VCCP Search lands Sage search account

17 Aug 2009 | by Tristan O'Carroll

LONDON - Sage (UK) has handed its paid and natural search accounts to VCCP Search without a pitch....activities. VCCP did not disclose the size of the Sage search account. Kirsten Pistor, partner and client services director at VCCP Search, said it would focus on driving direct response to Sage, as well ...

Microsoft and Yahoo! take on Google with search deal

29 Jul 2009 | by Fiona Ramsay

LONDON - Microsoft and Yahoo! have announced a ten-year revenue-share search pact that will create...-fareast-language:#0400; mso-bidi-language:#0400;} Microsoft's Bing will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies' search advertisers. Microsoft said the agreement will provide Microsoft's search engine, Bing, with the scale ...

AgencyDMG takes search analysis beyond 'last click wins' model

16 Jul 2009 | by Dan Leahul

LONDON - Digital marketing firm AgencyDMG has introduced a paid search analytics platform, which...Normal 0 Called Digital Brain:Search, the platform gives statistical values to every search interaction that takes place during a consumer's journey to purchase, helping marketers tailor ... their search engine marketing strategy, but also their wider marketing strategy, both on and offline. Ben ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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