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Google is poised to roll out a change its search engine, to include factual information about...Factual information about a search term will appear as a summary in a panel on the right hand side of a search page, which it claims will help users discover new information "quickly and easily ... generation of search, which taps into the collective intelligence of the web and understands the world a bit ...
and LinkedIn data, in a bid to challenge Google's new social search service....sidebar, incorporating results from a user s social network contacts, while maintaining the natural search ... the UK. It is attempting a direct challenge to Google s new 'Search plus your world feature ... + results higher in search rankings at the expense of other social networks. At the time Twitter claimed ...
Samsung is opening a competition to select 100 bloggers around the world to cover the Olympics using its products, as it seeks to become a more "aspirational" brand.
How does a rapidly growing brand ensure that its marketing efforts in various countries are co-ordinated? By establishing a leadership team to look at the big picture, writes Mhairi McEwan.
Barbour, the luxury clothing brand, is buying search ads telling people 'Don't get caught buying...to educate consumers who search for the brand about the possibility of purchasing fake items. Like many brands, such as Burberry, a plain search for 'Barbour' generates an ad reading "Barbour official jackets: only buy from official Barbour stockists. Learn who they are". However, searches such as 'fake ...
- Describe yourself in three words. Cheese fanatic cyclist. - What would you be if you weren't a brand manager? Ballroom dancing instructor. - What advice would you give someone starting their marketing career today? Don't be a manager, but a specialist. - What attracted you to your current...
Sustainability is high on the corporate agenda, and with consumers demanding transparency, fostering understanding of brands' carbon emissions is crucial, writes Elisabeth Jeffries.
The practice of using competitor's trademarks as search engine keywords could now breach trademark...In a nuanced judgement the European Court has ruled that use of competitor s trademark as a search ... , meaning that people searching for Interflora on Google were served with ads for the M S flower delivery ... as a paid for keyword to deliver sponsored advertising along side natural search results ...
Event and Marketing magazines are teaming up to scour the nation for the brightest talent working in the brand event industry.
important for marketers to work out how social and search work together, writes Nicola Clark....between search and social media need look no further than @oldmansearch. If you believe the description ... that Twitter is in fact Google. His tweets are, therefore, a record of all his searches. These enquiries, which ... and search. While search is essentially a method used to find specific information, social media is more ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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