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Search Report: Battle of the Brands

Microsoft claims its search engine, Bing, offers a more intelligent user experience than Google...Google has long reigned as the undisputed king of search, but the latest challenger to its crown ... they are searching for in the least possible time. However, Bing has been dogged by one technical problem after ... . "This has led to accusations of Bing being riddled with spam and not adhering to search standards," says ...

AdMob social networking and search advertising

AdMob has launched social networking and search advertising for the iPhone. The ad formats enable

Google launches Google Search options tool

Google has launched Google Search options, a tool that enables users to customise their search

Marketing Digital Report: Moving pictures bring search to life

The growth of online video has led search engines to move to integrate rich media...month's launch of Yahoo!'s Rich Ads In Search platform, which allows brands to serve video, images and custom search boxes within paid search ads. The common thread running through both initiatives ... , they might have been slow to invest. Yahoo! is clearly aiming to hook big brands into paid search, having ...

Digital & Direct brief: Signet appoints I Spy Search

Signet has appointed I Spy Search to handle paid search for the websites of its H Samuel and Ernest

Digital & Direct brief: Jim Brigden joins I Spy Search

Jim Brigden, former chief executive of The Search Works, has joined I Spy Search as chief executive

Digital & Direct brief: Southern Cross Healthcare appoints twentysix Search

Search to create a search campaign to boost its online brand visibility.

Panasonic launches talent search

LONDON - Panasonic is launching a Next Generation Talent online campaign with targeted social media driving people to nextgenerationtalent.co.uk.

Andrew Walmsley on paid search and SEO

see this in the search market every day. Some search you have to pay for; some is free. Which should ... answer? Pay-per-click (PPC) search and search engine optimisation (SEO) have different purposes ... . This is where your core messages can be communicated, providing the backbone of your relations in search ...

Google scraps agency search commissions to focus on YouTube

LONDON - Google's plan to axe ad commission will cut a swathe in search specialists' revenue....Early next year, Google is to scrap its search advertising commission system, which is worth more than 50m a year to agencies, and offers advertisers a financial incentive to invest in search ... % to agencies running search ad campaigns with Google, based on how much is spent on behalf of advertisers ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.