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LONDON - Richard Desmond's Daily Express is readying an Apple iPad app with an upfront cost expected to be £1.79, offering free online content as well as a subscription-based replica of the paper.
LONDON - I-Level has promoted search directors Andy Mihalop and Jenny Kirby to lead its specialist...of digital. Davie launched I-Level Search and expanded it to a 32-strong team from a two-person department. Mihalop and Kirby will report to Mark Creighton, managing director of I-Level. He said I-Level Search is the fourth-largest search operation in the UK and is confident Mihalop and Kirby would take it to the next ...
LONDON - PHD has appointed former Diffiniti director Nick Ellsom as its new head of search...aspects of PHD's search offering. Search is playing an increasingly integral part in campaigns ... three and a half years' experience as director of search, metrics and performance at Diffiniti, and previous stints at Organic and Emap Advertising. Having set up Diffiniti's search team in 2005, he oversaw ...
LONDON - Google is to lift its ban on paid search advertising for gambling websites in the UK from...to users searching for gambling-related terms in England, Scotland and Wales, although not in Northern ... to carry search ads for gambling operations to allow consistency across all markets. The move is expected ... lucrative new sales vertical. Search agency Greenlight estimates Google could generate up to 100m ...
LONDON - The Search Works has been hired by Thomson Worldwide Holidays to manage its natural search...The firm has handled paid search campaigns for other TUI brands over the last three years ... in 2009. The Search Works will undertake a review of the new Thomson Worldwide site in order to increase visibility on natural search listings and attract high-quality, relevant visitors. The Thomson Worldwide ...
LONDON - Digital agency BLM Quantum is to open a new unit, QLadder, focusing on search engine...The operation will be led by the agency's newly appointed search engine optimisation director Paul Bennett. He joined from web consultancy NetProspect and will work with head of paid search Rob Taylor, who ... , search currently represents around 25% of the agency's business. However, with BLM Quantum's total ...
The launch of Absolute in the place of Virgin Radio will provide a good example of how the power of a media brand interplays with the power of content.
LONDON - British Airways has retained Bigmouthmedia as its search agency, responsible for both...'s digital marketing team in search engine optimisation and pay-per-click strategy, the agency will be responsible for planning, implementing and managing paid search campaigns across the UK market. Earlier this year, Bigmouthmedia was awarded a 5m search account for BT Business' directories following a multi ...
LONDON - Tiscali has appointed Efficient Frontier to provide paid search marketing services....Efficient Frontier will manage Tiscali's entire marketing search spend across Yahoo, Google and Microsoft. The search specialist will coordinate Tiscali's campaign strategy and provide a range of services to help Tiscali UK optimise its entire paid search engine marketing campaigns. Helen Harris ...
LONDON - MindShare has appointed Isobar's search specialist Hannah Evershed as its first global...of MindShare Interaction EMEA, confirmed the search specialist will play a "pivotal global role", calling SEM ... years and, before her role as global search director at Isobar, was also search director at Vizeum and director of paid search at Diffiniti, formerly Carat Interactive. At MindShare, she will work closely ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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