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White space is the marketing term for unmet needs. White space is the place where business grows; without growth there is only stagnation, so the search for white space matters for everyone and is a driving concern for our clients. When in 1857 Joseph Gayetty manufacturered the first toilet paper, he ...
Visit Florida has a $400,000 ( 253,200) per year search under way for PR, marketing and sales support. The goal is to increase visitor numbers, awareness and length of stay in the sunshine state . Tourism is Florida s leading industry, generating $60bn ( 38bn) annually and employing more than a million ...
about its dominance of the search market "for the benefit of competition and innovation in the sector"....its search dominance. Joaqu n Almunia, vice president of the European Commission responsible ... vertical search services differently than it does for competitors, which may result in preferential ... without their prior authorisation. In terms of paid search, it is concerned about the exclusive ...
The Dutch brand Ketel One Vodka is looking for an agency to handle UK advertising.
Google is poised to roll out a change its search engine, to include factual information about...Factual information about a search term will appear as a summary in a panel on the right hand side of a search page, which it claims will help users discover new information "quickly and easily ... generation of search, which taps into the collective intelligence of the web and understands the world a bit ...
The survey of 550 male and female comms professionals found that 48.5 per cent of women were considering seeking employment elsewhere if the industry continued to deny flexible provisions for those returning from maternity leave. The CIPR and recruitment firm Hanson Search - which conducted the survey ...
search strategy and management account following a final shootout against MediaCom....Shop Direct Group called a pitch for its paid search as part of a two-year statutory review process ... . It is understood that Shop Direct spends up to 10m on paid search per year. The Group's offline planning ... of the future, and specifically the potential of the wider search marketplace for our brands." OMD s search ...
and LinkedIn data, in a bid to challenge Google's new social search service....sidebar, incorporating results from a user s social network contacts, while maintaining the natural search ... the UK. It is attempting a direct challenge to Google s new 'Search plus your world feature ... + results higher in search rankings at the expense of other social networks. At the time Twitter claimed ...
social media and search engine optimisation (SEO) business, following a competitive pitch.
Southern Comfort, the liqueur brand owned by Brown-Forman, is looking for an agency to handle its global advertising account.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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