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How does a rapidly growing brand ensure that its marketing efforts in various countries are co-ordinated? By establishing a leadership team to look at the big picture, writes Mhairi McEwan.
Sustainability is high on the corporate agenda, and with consumers demanding transparency, fostering understanding of brands' carbon emissions is crucial, writes Elisabeth Jeffries.
searches through the Yahoo! toolbar....month, gaining one point for every two searches. It is not clear whether Nectar will make use of search data gathered through the toolbar. The toolbar also notifies users where they can collect more ... 's online journey truly rewarding by letting them collect Nectar points at the start as they search ...
LONDON - Apple's iPhone and iPod Touch devices are currently the most searched for products...The iPhone picked up 1.75% of all product searches in the UK during the week ending 5 December and 14.01% of all mobile phone searches. Apple's iPod Touch was the second most searched for product with 1.29%, while the iPod Nano was the ninth most searched for product, with 0.5% of all product ...
LONDON - Chinese search engine Baidu Inc is facing the prospect of having to bid for the domain...Baidu.eu is owned by a Dutch-based web design company, which is also called Baidu. The Dutch Baidu said it was selling the names as a result of the growth of the Chinese search engine, which ... company, an American adult porn search engine and a Thai search engine." It has also resorted ...
LONDON - Cosmetics company Revlon is hunting for a top UK marketer following the departure of its marketing director Graeme Bralsford.
LONDON - The Body Shop has appointed The Search Works to manage all elements of its search engine...The Search Works will handle both pay-per-click and search engine optimisation to increase the company's visibility in search engine listings. The Search Works will work closely with The Body Shop ... to approach The Search Works directly on the strength of their expertise and experience of managing bespoke ...
search for second- and third-tier sponsors once this month's Beijing Olympics end.
LONDON - FMCG giant Unilever has embarked on a search for a new global chief executive to replace...According to reports, the group has appointed headhunters to help its search for a new boss. Cescau, who is nearly 60 and has spent 35 years at Unilever, is preparing to step down next year at a time of his own choosing. Reports suggest that he is likely to step down at Unilever's AGM next May ...
of the changes to Google's paid-search strategy in the UK....to review their strategies. It s going to be like the Wild West for search advertisers, said Robin Auld ... the search engine to hunt for specific brands will, for the first time, receive sponsored listings for their closest rivals. The new rules are expected to cause the cost of paid-search advertising to rocket ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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