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CIPR and Institute of Directors search for PR Director of the Year

21 Apr 2011 | by Sara Luker

The Chartered Institute of Public Relations (CIPR) and the Institute of Directors (IoD) have launched a new annual prize - PR Director of the Year.

American Express kicks-off search for direct agency

03 Mar 2011 | by Sara Kimberley

American Express is looking for a direct marketing agency to work alongside its current roster agency OgilvyOne.

Expanding markets: Focus - The global search for growth

10 Feb 2011 | by Kate Magee

why PR agencies are going in search of overseas business. In 2010, Edelman's organic revenue growth ...

More Th>n revamps marketing strategy in search of 'trust'

22 Dec 2010 | by Alex Brownsell

Insurer More Th>n is shifting its marketing strategy away from comedy in an effort to become the most trusted brand in the direct insurance sector.

National Air Traffic Services in search for City PR support

16 Dec 2010 | by Alec Mattinson

The UK's air traffic control operator is on the hunt for City PR support ahead of Government plans to privatise the company.

Comparethemarket appoints Steak to search account

29 Sep 2010 | by Sarah Shearman

to handle its natural search account, following a three-way pitch.

Google's search switch sparks 'bid spike' fears

10 Aug 2010 | by Sarah Shearman

Brands have attacked Google's plans to relax its trademark policy, which search marketing experts...to Tom Jones, head of media at search marketing agency iCrossing, it produced a "bidding-price spike". He ... director of VCCP Search, said the changes could drive bidding prices up "by more than 50%", but added ... , head of European communications at Honda, warned that the search giant s revised trademark policy may ...

Ryanair in search for agency after split with Murray Consultants

07 Jul 2010 | by Matt Cartmell

Controversial airline Ryanair has launched a search for a corporate comms agency after splitting

Insurance sites appoint Equi=Media to search accounts

05 Jul 2010 | by Mark Banham

Digital and direct media agency Equi=Media has won the search marketing account for Europa Group...Equi=Media will be responsible for developing paid-for and natural search marketing strategies ... -market traffic to the websites by targeting key product search terms. Clare Base, marketing manager for Europa Group, said: "Working with Equi=Media gives us the opportunity to develop long-term search strategies ...

Santander appoints Greenlight for search marketing

18 Jun 2010 | by Jacob Mathias

International bank Santander has enlisted the help of search marketing agency Greenlight...Greenlight's successful work over three years with Alliance and Leicester bank, now part of the Santander Group, led Santander to retain it. The agency has won IDM awards for best use of search engine ... to maximise our search rankings," said Mayes. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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