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Nectar and Yahoo! launch search toolbar

searches through the Yahoo! toolbar....month, gaining one point for every two searches. It is not clear whether Nectar will make use of search data gathered through the toolbar. The toolbar also notifies users where they can collect more ... 's online journey truly rewarding by letting them collect Nectar points at the start as they search ...

Apple products top online search terms ahead of Christmas

LONDON - Apple's iPhone and iPod Touch devices are currently the most searched for products...The iPhone picked up 1.75% of all product searches in the UK during the week ending 5 December and 14.01% of all mobile phone searches. Apple's iPod Touch was the second most searched for product with 1.29%, while the iPod Nano was the ninth most searched for product, with 0.5% of all product ...

Miele starts agency search for CRM task

LONDON - Miele is looking for an agency to create an ongoing CRM programme for its consumer products division in the UK.

I Spy Search wins Endsleigh and H Samuel paid search accounts

LONDON - I Spy Search has picked up two paid search accounts for Endsleigh personal insurance..., built around the concept of lifelong relationships, fits perfectly into how search works and we ... forward to a productive relationship." Signet has appointed I Spy to handle paid search for its H ... integrated paid search platform and we are looking forward to delivering them some strong results." Nikul ...

Helping Hands Home Care appoints Cheeze to paid search account

Cheeze to handle its paid search activity, following a three-way pitch....and search engine visibility. Pete Oxlade, group account director at Cheeze, said: "Whilst the current ...

iCrossing leads Cornhill Direct search marketing strategy for new website

agency iCrossing to deliver a search and social media strategy for the launch its "household economy...The campaign is based on an audit of online behaviour collected around the Cornhill Direct brand, the insurance sector and its customers. The initial phase of the campaign used iCrossing's measurement tools to run an analysis on the behaviour and language customers were using when searching for insurance ...

Panasonic launches talent search

LONDON - Panasonic is launching a Next Generation Talent online campaign with targeted social media driving people to nextgenerationtalent.co.uk.

Europcar selects Bigmouthmedia to handle search

LONDON - Europcar has awarded Bigmouthmedia its search marketing account to boost site traffic...Grand-Clement, Europcar's global sales and marketing director, said: "Search engine optimisation ...

Toyota hires iCrossing to handle search marketing for IQ model

LONDON - Toyota is driving a search marketing campaign designed to engage with early adopter...Digital agency iCrossing has been commissioned to boost Toyota's search engine visibility. Analysis drawn from iCrossing's linguistic profiling will inform the campaign strategy and provide Toyota with insights into the search intentions and language its customers use when it comes to researching and buying ...

Jobsite appoints I Spy Search to SEO task

LONDON - Jobsite, the online recruitment service, has appointed I Spy Search to lead its paid...campaign. "With our extensive knowledge of executing highly successful paid and natural search strategies ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.