Mini in search for UK digital agency
24 Mar 2011 | by Anne Cassidy
BMW is looking for a lead digital agency in the UK to handle the online advertising activity for its Mini marque.
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Dodge 'search engine' by Wieden & Kennedy Portland
12 Sep 2011
The initial 30-second TV spot, "search engine", shows a montage of three Dodge Journeys on various adventures across the country. The spot ends with the viewer being told that the vehicle they ve just seen is now waiting to be found. The first person to locate the Dodge Journey wins it. Three additional TV ...
Europcar kicks-off search for ad agency
10 Mar 2011 | by Matt Williams
and buying account, while Bigmouthmedia is the incumbent on its natural search business. Based in Paris ...
Google's search switch sparks 'bid spike' fears
10 Aug 2010 | by Sarah Shearman
Brands have attacked Google's plans to relax its trademark policy, which search marketing experts...to Tom Jones, head of media at search marketing agency iCrossing, it produced a "bidding-price spike". He ... director of VCCP Search, said the changes could drive bidding prices up "by more than 50%", but added ... , head of European communications at Honda, warned that the search giant s revised trademark policy may ...
Vauxhall appoints I Spy to handle natural search account
18 Mar 2009 | by Ian Darby
LONDON - Vauxhall has appointed the specialist agency I Spy Search to handle its natural search...I Spy won the business after a competitive pitch and will work on natural search and social media across the range of Vauxhall s cars, vans and finance. Carat will continue to handle the paid-for search element of Vauxhall s estimated 3 million search marketing account. Richard Hennis, the retail marketing ...
Toyota hires iCrossing to handle search marketing for IQ model
24 Oct 2008 | by Fiona Ramsay
LONDON - Toyota is driving a search marketing campaign designed to engage with early adopter...Digital agency iCrossing has been commissioned to boost Toyota's search engine visibility. Analysis drawn from iCrossing's linguistic profiling will inform the campaign strategy and provide Toyota with insights into the search intentions and language its customers use when it comes to researching and buying ...
British Touring Car Championship in grid-girl sponsor search
22 Mar 2006 | by by Staff
The sponsor's logo will be emblazoned on the clothing of 30 grid girls at each race in the 10-round championship. It hopes the search, handled by promotions and field marketing agency N2O, will also secure further trackside hoarding and poster sponsorship. Last year, lads' magazine Maxim ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
