Duck and Cover in online model search
19 Sep 2011 | by Daniel Farey-Jones
Fashion brand Duck and Cover has launched a digital campaign to attract potential models to become the new face of its marketing activity.
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Barbour shells out on search ads to fight fakes
03 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Barbour, the luxury clothing brand, is buying search ads telling people 'Don't get caught buying...to educate consumers who search for the brand about the possibility of purchasing fake items. Like many brands, such as Burberry, a plain search for 'Barbour' generates an ad reading "Barbour official jackets: only buy from official Barbour stockists. Learn who they are". However, searches such as 'fake ...
House of Fraser hires search and social agencies
07 Jun 2011 | by Sarah Shearman
It has appointed Greenlight, the search-marketing agency, alongside We Are Social, the social media agency, to work together to create a digital marketing strategy incorporating search and social ... to increase visibility of its clothing range in search, engage with more customers, and improve retention ...
'Brandjacking' sites take 28% of branded search terms
04 Feb 2011 | by Ed Owen
Sites offering counterfeit versions of major sports brands' products have taken some 28% of search...through the sales of fake goods, internet search terms are also bought by counterfeiters, driving up ... retailers Optimising sites for search for brand names Buying search terms, as the real brand owners ... in search terms , even if they do not own the brand. Google will maintain its review removal policy ...
Luxury jewellery brand Shaun Leane bolsters search strategy
01 Sep 2010 | by Sarah Shearman
UK jewellery designer of the year Shaun Leane has appointed search and social specialists Make
LOCOG expands search for 2012 partners
05 Aug 2008 | by Ed Kemp
search for second- and third-tier sponsors once this month's Beijing Olympics end.
Net-A-Porter starts search for agency
04 Apr 2008
The online fashion brand Net-A-Porter has kicked off a search for a media agency to handle its...The retailer, which has previously focused its marketing activities on search and e ... approached several agencies about the business. Net-A-Porter appointed The Search Works to handle its search marketing account last June and this relationship is thought to be unaffected. It also uses the e ...
Search for presents moves online
11 Dec 2007 | by Gareth Jones
search engine queries for Wii than for Apple s iPhone or latest generation of iPod. Despite shortages of Nintendo Wiis in UK high-street stores, the volume of internet searches for the console increased by 158 ... for the Nintendo DS helped make the handheld gaming device the second-most searched-for product in the shopping ...
Timberland kicks off agency search
30 Nov 2007 | by Kate Nettleton
Timberland, the clothing and footwear brand, is looking for an agency to handle its £5 million global advertising task.
Lycra maker begins search for agency
27 Oct 2006
The clothing and carpet fibre manufacturer Invista has launched a search for an advertising agency...The company, which makes the fabrics Lycra, Cordura and Spandex, has approached a number of UK hotshops with a brief to create a global corporate campaign. The search process is being managed and co-ordinated from Invista's Geneva office by the company's global brand and communications director, Bruce Rowley ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
