25 May 2012
| by Will Landell Mills
White space is the marketing term for unmet needs. White space is the place where business grows; without growth there is only stagnation, so the search for white space matters for everyone and is a driving concern for our clients.
When in 1857 Joseph Gayetty manufacturered the first toilet paper, he ...
21 May 2012
| by Sarah Shearman
about its dominance of the search market "for the benefit of competition and innovation in the sector"....its search dominance.
Joaqu n Almunia, vice president of the European Commission responsible ...
vertical search services differently than it does for competitors, which may result in preferential ...
without their prior authorisation.
In terms of paid search, it is concerned about the exclusive ...
17 May 2012
| by Sarah Shearman
Google is poised to roll out a change its search engine, to include factual information about...Factual information about a search term will appear as a summary in a panel on the right hand side of a search page, which it claims will help users discover new information "quickly and easily ...
generation of search, which taps into the collective intelligence of the web and understands the world a bit ...
15 May 2012
| by Maisie McCabe
search strategy and management account following a final shootout against MediaCom....Shop Direct Group called a pitch for its paid search as part of a two-year statutory review process ...
. It is understood that Shop Direct spends up to 10m on paid search per year. The Group's offline planning ...
of the future, and specifically the potential of the wider search marketplace for our brands." OMD s search ...
11 May 2012
| by Sarah Shearman
and LinkedIn data, in a bid to challenge Google's new social search service....sidebar, incorporating results from a user s social network contacts, while maintaining the natural search ...
the UK. It is attempting a direct challenge to Google s new 'Search plus your world feature ...
+ results higher in search rankings at the expense of other social networks. At the time Twitter claimed ...
30 Apr 2012
| by Maisie McCabe
social media and search engine optimisation (SEO) business, following a competitive pitch.
22 Mar 2012
| by Nick Batten
NME has announced a cross-platform partnership with J.D.Roots to support local music and search...The search will be in association with J.D.Roots - Jack Daniel's music campaign that celebrates the importance of where you're from and the role "home" plays in the creative process.
It will involve a ...
for NME, said: "This nationwide search aims to highlight the hugely important role played by small venues ...
01 Feb 2012
| by Sarah Shearman
Yahoo has launched an app search engine, which enables UK smartphone users to find and download...The App Search tool collates 350,000 apps from Apple's App Store and 200,000 apps from Google's Android Market, listed by device, price and category.
Users can download the app by clicking on "send app to phone". They will then receive a text message from Yahoo containing a link. Alternatively ...
25 Jan 2012
| by Sarah Shearman
company was hit by falls in display and search advertising, prior to the arrival of new chief executive...Excluding commissions paid to partners, Yahoo's revenue dropped 3% to $1.17bn ( 750m) for the quarter ended 31 December, compared with $1.21bn in the same period last year.
Net income was down 5% year on year to $296m.
Display revenue was $546m, a 4% decrease, while search revenue was $376m, a 3 ...
24 Jan 2012
| by Sarah Shearman
how Google search results would look, if the new controversial "Search plus your world" feature...Google rolled out the optional social search feature to US users this month, and soon encountered criticism that "Search plus your world" pushes Google+ results up in its search rankings at the expense ...
created a tool, dubbed "Don't be Evil", to show what "Search plus your world" results would turn up ...