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search strategy and management account following a final shootout against MediaCom....Shop Direct Group called a pitch for its paid search as part of a two-year statutory review process ... . It is understood that Shop Direct spends up to 10m on paid search per year. The Group's offline planning ... of the future, and specifically the potential of the wider search marketplace for our brands." OMD s search ...
The practice of using competitor's trademarks as search engine keywords could now breach trademark...In a nuanced judgement the European Court has ruled that use of competitor s trademark as a search ... , meaning that people searching for Interflora on Google were served with ads for the M S flower delivery ... as a paid for keyword to deliver sponsored advertising along side natural search results ...
Seatwave, the online fan-to-fan ticket exchange brand, is looking for an agency to handle its advertising account.
It has appointed Greenlight, the search-marketing agency, alongside We Are Social, the social media agency, to work together to create a digital marketing strategy incorporating search and social ... to increase visibility of its clothing range in search, engage with more customers, and improve retention ...
Total mobile search volumes increased by 29% compared to the first quarter of 2010, but mobile retail search traffic, logged separately, rose by 181%. Mobile searches accounted for 11% of total retail searches over the quarter. Data tracked provides the most popular search terms, growth ...
Starcom MediaVest Group has increased its ties with bed specialist Dreams, adding the paid search...The Publicis agency picked up the business following a competitive pitch against the incumbent Brilliant Media and paid search specialist agency Greenlight. Dreams appointed Starcom MediaVest Group to its 35m traditional media business in December last year, which coincided with the incumbent Robson ...
searches through the Yahoo! toolbar....month, gaining one point for every two searches. It is not clear whether Nectar will make use of search data gathered through the toolbar. The toolbar also notifies users where they can collect more ... 's online journey truly rewarding by letting them collect Nectar points at the start as they search ...
system Android, which offers the ability to search for products by voicing the name....The app, Ocado on the go', will be available on 20 different mobile handsets including Samsung, Motorola and Google's Nexus One. Using search by voice' technology, the app will allow shoppers to speak their selections to find a comprehensive list of individual products in that range. Users will be able to shop ...
LONDON - Littlewoods has called a review of its estimated £7 million search marketing account....search spend. Littlewoods, often billed as the biggest mail order company in the UK, is looking ...
LONDON - Google is attempting to make some cash from online retailers by creating a search service...Google Commerce Search can be added to retail sites with functions such as shopping by category ... related items search. It automatically includes a synonym feature and a spellchecker. Google hasn ... and the number of search enquiries made on the site each year. On the official Google Blog, the engineers behind ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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