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Samsung in search for Olympic bloggers

Samsung is opening a competition to select 100 bloggers around the world to cover the Olympics using its products, as it seeks to become a more "aspirational" brand.

Accommodation search website Wimdu calls in Diffusion for consumer push

Wimdu, the accommodation search website, has called in Diffusion after parting with Ballou PR..... Diffusion will focus on building brand awareness of Wimdu s social accommodation search offering, billing ...

BlackBerry brand takes battering, search data suggests

Four of the five search terms containing the word BlackBerry for the week ending 15 October were...% of BlackBerry searches made last week were directly associated with the outage. Research tracking the user journey suggests the situation was made worse because those who searched for BlackBerry later went on to search for Facebook and Twitter, suggesting the PR disaster was spread to social networks ...

Asus and Intel 'in search of incredible' by Kitcatt Nohr Digitas

the launch, including an "in search of incredible" Facebook page and a branded YouTube channel ...

How has the evolution in search helped brands?

Two experts consider how recent search engine changes have affected paid and natural search...MARK MITCHELL - HEAD OF SEARCH, OMNICOM MEDIA GROUP UK - Do you feel the latest launches (the Panda/Farmer update) have improved search engine results? Broadly, yes. The focus of these updates has been to clean up some of the lower-quality aggregator sites from longer tail search queries ...

McAfee seeks shop for search account

global search business. The IT company wants to consolidate the search account, which is currently split

PepsiCo launches search for tech innovators in Europe

PespiCo has kicked off a European-wide search for entrepreneurs to take part in its technology

CIPR and Institute of Directors search for PR Director of the Year

The Chartered Institute of Public Relations (CIPR) and the Institute of Directors (IoD) have launched a new annual prize - PR Director of the Year.

TomTom in search for digital agency

The company is searching for an agency to handle its social media activity as well as oversee its website design and build. TomTom has started the process of contacting agencies directly. TomTom currently works with a number of agencies throughout Europe including Pool Worldwide and Content and Motion ...

Expanding markets: Focus - The global search for growth

why PR agencies are going in search of overseas business. In 2010, Edelman's organic revenue growth ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.