Alice Weightman, Hanson Search: New jobs demand new skills
24 Feb 2011 | by Alice Weightman, Hanson Search
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The popularity of the paid search category of online advertising is likely to grow as the medium...If the Campaign Digital Essays were to represent the importance of search marketing within ... on outdoor, radio and cinema (and is rapidly catching up with national press). Of this, paid search now ... why is search marketing growing with such pace and dominating the online marketing mix? Search ...
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Social search takes advantage of other people's acquired knowledge and previous experiences....It is universally acknowledged that search engines have become central to today's knowledge ... relevant and satisfying search experience through social search. In other words, to provide better search through people - combining what people know with web-search technology. Collective sharing ...
Welcome to Marketing's Search supplement, the first in a series of four special reports...society that transferred its multimillion-pound ad budget from above the line into search-engine marketing ... their knowledge of digital media, which is a gap Marketing aims to fill. Of those media, search is fast emerging as the dominant force in customer acquisition. It is forecast that the amount spent on search marketing ...
The Malta Tourism Authority is seeking an agency to provide general PR support to drive UK tourism to the Mediterranean archipelago. The tender is open until 5 April, and the tourism board expects to have an agency in place by the middle of the year.
The National Childminding Association has appointed Robert Smith as its new director of marketing and communications. Part of Smith s remit is to attract more blue-chip sponsors, which in the past have included Cadbury.
Advertisers are rushing to plough cash into search engine techniques that promise to lure web users...When the global search engine Yahoo! says it collects ten terabytes (a staggering ten trillion ... internet searches in its direction. Yet figures from the Internet Advertising Bureau and PricewaterhouseCoopers still manage to astonish: UK spend on paid-for search shot up by 52 per cent in 2006. That's £1 ...
Yahoo!'s refreshed UK homepage offers an 'improved' search capability, new content and third...and services. However, delving deeper into the search capability, I believe Yahoo! might be trying to do too much too soon. With Bing, Microsoft has separated its search offering in an attempt to take Google head-on. Google has effectively retained the same interface, but has always been testing extra search ...
Guinness ads have much to live up to, and as someone with a long-standing admiration for the brand, I was intrigued by this latest offering. Thankfully, 'Hands' doesn't disappoint. The site, an interactive spin-off from its TV sister, is all that Guinness ads should be: quirky, fun and appealing to...
Recent large-scale redundancies, such as those announced by Procter & Gamble, Ford and Barclays, will have a significant impact on the job market.