Tomorrow's World
18 Jan 2011 | by J Walker Smith
as the inspirational keystone of computing. Social networks, search, online video and online shopping are headed ...
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Social media: how your research can get the most out of the world's biggest focus group
23 Mar 2012 | by David Benady
people talk about using products. He gives the example of Philadelphia cheese; a search ... black box where you put in the brand name and get your results,' he adds. Much depends on the search terms used. Mobile phone brand Orange could get an odd view of the world by just searching out social ...
Sector Insight: Analgesics
08 Sep 2010 | by Jane Bainbridge
From migraines to hangovers and muscle strain to toothache, most consumers turn to their medicine cabinets at some point in search of pain relief. Headaches are the most common ailment in the UK, with 63% of people suffering from them in 2009, according to TGI data. An entirely pain-free existence ...
Airline and beer brands see World Cup search uplift
16 Jun 2010 | by Jacob Mathias
in UK internet searches out of the sponsors of the World Cup and the national teams taking part....In the week ending 12 June, searches for South African Airways increased by 129% from the previous ... -minute travel possibilities in order to view the World Cup said. There had also been an 85% increase in searches for flights to South Africa in recent weeks. Also topping the list of sponsors with search increases were ...
Social network traffic overtakes search engines for the first time
08 Jun 2010 | by Sara Kimberley
The popularity of social networks such as Facebook and YouTube has overtaken search engines...more traffic in May than search engines. Social networks accounted for 11.9% of UK internet visits, compared with 11.3% of visits to search engines. Experian's research director Robin Goad says while the majority of online marketing spend is diverted towards search in the short-term, when social media ...
IAB Europe figures show 5% fall for UK online display
02 Jun 2010 | by Sara Kimberley
.9% in the Netherlands. The research conducted by Screen Digest showed the UK's increase was boosted by search ...
Special Report: Market Research - Tell me about it
17 Mar 2010 | by Mary Cowlett
to specifics Similarly, while techniques such as buzz tracking and search-term analysis are gaining ...
VAT-related searches leap as tax goes back up
05 Jan 2010 | by Sara Kimberley
LONDON - The connection between search and nationwide issues has never been stronger, with search...As the Government hiked UK VAT rates back to 17.5% from 15% on 1 January, search terms relating ... to 17.5%' increased by half last week across all search engines. Nearly 50% of those searching ... sources for more information. Another 12.9% of those searching visited business and financial sites ...
Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media
13 Nov 2009 | by Staff
. The search for Luke Johnson 's successor began in August. Burns will leave his post as chairman of Santander ...
Reinventing marketing: Alan Mitchell says it's time to move beyond Philip Kotler's quest to influence consumers
10 Nov 2009 | by Alan Mitchell
-down messaging - 'persuasion' - at the heart of marketing. Now things are changing, however. Search, social ... , consumers trust independent online sources of information (such as search, peer review or comparisons) far ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
