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Sainsbury's loses another marketer as Singleton departs for Morrisons

marketing director after a year-long search. However, it emerged Horgan was leaving the position before ...

Microsoft marketing exec leaves for online poker company

Microsoft has yet to replace Payne, who spent 11 years at he technology company. Latterly, he was marketing director for Microsoft's Bing search offering in the UK. At PokerStars, Payne replaces Gabi Campos, who had been serving as acting chief marketing officer while the online poker company searched ...

Aviva seeks UK chief after Price departure

Aviva is searching for a UK marketing director following the departure of Gary Price amid a shake

BA kicks off search for new global marketer

British Airways has confirmed it is to start searching for a new head of global marketing...was recruited by BA in February last year, after a year-long search, with a brief to develop a new marketing ...

Jeremy Lee on Media: Clear thinking inside the box

persistent, claims that search and brand advertising are the same, and paying testament to the work ...

Microsoft hires JWT for $100m search engine launch

LONDON - Microsoft has appointed JWT to an estimated $100m campaign to launch its Kumo search...This spring Microsoft plans the launch of its new search product, tentatively called Kumo, and has ... the search engine market. In an internal memo, Microsoft's head of search Satya Nadella asked employees ... were included in the memo, appear to be standard search engine fare, with web, image, video and results ...

Marketers need to be wary of price comparison sites

-related searches and, depending on loyalty, a consumer may return to the aggregator to complete the transaction ... other channels,' says Andreas Pouros, chief operating officer of search-engine marketing agency ... , Barton aims to get a good position on the aggreg-ators that come in the top five on a Google search ...

Interview with McDonald's chief marketing officer opens Virtual Fair

Visitors can take a virtual tour of the site and watch specialists discussing key areas of marketing techniques such as search marketing, digital video ads, online search panels, affiliate marketing, mobile marketing, design, marketing consultancy, ethnic marketing and sponsorship. The keynote speaker ...

Empire Stores appoints Tamar to develop search

LONDON - Home shopping brand Empire Stores has appointed search marketing agency Tamar as its...Tamar will be tasked with implementing a structured search engine optimisation (SEO) campaign to increase Empire Stores online presence with the aim of attracting new customers and driving customer loyalty. Rebecca Smith, e-commerce manager at Empire Stores, said: As the convergence of the home ...

Choosing the right virtual gift

at the market place shows that the development charities yet again are dominating Google searches. Most ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.