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Interview with McDonald's chief marketing officer opens Virtual Fair

Visitors can take a virtual tour of the site and watch specialists discussing key areas of marketing techniques such as search marketing, digital video ads, online search panels, affiliate marketing, mobile marketing, design, marketing consultancy, ethnic marketing and sponsorship. The keynote speaker ...

Electrolux reviews below-the-line roster for all its brands

The winning agencies will work alongside incumbent creative and media agencies, Lowe and Zenith Optimedia. The agency search is being handled by Agency Assessments and Oystercatchers, which are acting as pitch consultants. Over the last decade, Electrolux has focused on kitchen, cleaning and laundry ...

Word-of-mouth is the new black

challenge by some. To those marketers searching for an answer, I say this, give them an essential ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.