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FACT: Multi-channel customers are more profitable!

to plug in external data sources and begin truly optimising their marketing across paid search, display ...

Samsung launches Galaxy Tab via YouTube's new mobile site

Additional spots include in-game advertising on the Sony Playstation, Facebook reach blocks, online search and display advertising in addition to OOH and print advertising. Samsung has also secured two media deals with the Financial Times and London s Evening Standard. The FT has developed a ...

Coke rethinks digital approach after Facebook controversy

daughter searched for the movie after reading the status update, but was fortunately blocked by the child ...

Fashion site My-Wardrobe on the hunt for digital agencies

to roll out a heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity ...

My-wardrobe.com plans heavyweight marketing drive

The venture capital firm, which also has investments in Betfair and LoveFilm, announced the funding last week. My-wardrobe will roll out heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity, and live events, as part of its acquisition and retention efforts ...

Thomson Local promotes Jill Pringle amid plans to surprise the market

role as head of marketing at the local business search company....of the plan is to drive greater usage of the search site, while reinforcing the company s Local credentials ... Brown, who left the company in February to pursue other interests. Pringle said: "Consumers search ...

What Next in Digital?

is an enormous area covering everything from paid search to PR," she says. "You won't find all the skills in a ...

Confessions of an internet adman

screen. Don't believe me? Just search "Project Natal" on Bing for a preview of the new Xbox and how ... (TV, film etc) will be available for your instant-viewing pleasure. You'll just need to search for it ... digital devices; consumers will see a new TV ad based on what they've searched for on their PC or an app ...

I've Got A Brand New Combine Harvester

the basis by which agency selection was made, now clients are forced to take agencies apart in search ...

Innocent Drinks kicks off (another) advertising pitch

position to search for a retained advertising agency. Delabriere said: "I have a lot of experience ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.