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Sector Analysis: Mobile

30 May 2012 | by Mike Fletcher

on search ( 134.3m), plus text marketing ( 7.6m), according to the IAB's Mobile Adspend report. All ...

Smooth Radio to launch 'Feed Your Soul' campaign

11 May 2012 | by Maisie McCabe

to the 'Feed Your Soul' campaign for Smooth." Previous campaigns from Smooth Radio include a search ...

Netdoctor.co.uk launches mobile site

27 Apr 2012 | by Nick Batten

The new mobile site ( m.netdoctor.co.uk ) provides users with multiple ways of searching for and accessing Netdoctor's content while on the move, via a search bar, drop-down menu and A-Z search functionality ...

O2 takes aim at PayPal with mobile payments service

26 Apr 2012 | by Sarah Shearman

users to search for an item online and to compare its price from more than 100 participating retailers ...

Getting behind the IAB figures: Media experts on the rise of mobile

21 Mar 2012 | by Arif Durrani

will have 100% mobile internet access within 18 months. "The big growth in paid search (which contributes ... browsing experience, this means that people naturally search more on Google leading to more paid search opportunities for advertisers. The other big factor here is the destination after the search. Although 60 ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

20 Mar 2012 | by Sarah Shearman

) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ... search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... and it is predicted that total digital media spend was more than 4bn for 2011. Mobile search attracts greatest ...

Think BR: Whose app is it anyway? The IP issues in apps

20 Jan 2012 | by Arty Rajendra and Rosie Burbidge

for 'A method and system for communication, advertising, searching, sharing and dynamically providing a ... /lawyer on the risks involved and consider whether it is cost effective to carry out a patent search to see if your app ... of infringing a patent, it would be worth checking out some of these initiatives and even joining in the search ...

The Year Ahead for ... Mobile

12 Jan 2012 | by Stefan Bardega

on mobile, it effectively puts a moat around its search business. So the battle for the dominant ...

Review of the Year: Media Brands of the Year 2011

15 Dec 2011 | by Nicola Clark

not be underestimated. The world's number-one internet search company has enjoyed a phenomenal year ...

How creativity takes centre stage at Google

20 Oct 2011 | by Katherine Levy

system to its search offering - in a creative way. Until a few weeks ago, Tom Uglow was the boss ... its inception is Google's Chrome offering, the sophisticated browser that pre-empts your search ... Google 5", pushed to tell the story of people's lives through search terms. And so the spot "Parisian ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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