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Wonderbra to sell direct for first time with online store

20 Apr 2012 | by Matthew Chapman

. A marketing campaign comprising social media activity, search engine marketing, display activity ...

M&S brings discount Outlet offering online

21 Feb 2012 | by Matthew Chapman

S Outlet, said: "The internet is often the first port of call for shoppers in search of a bargain ...

Asda plots online boost for George clothing brand

19 Jan 2012 | by Sarah Shearman

The supermarket chain redesigned the George website at the end of 2011, enabling it to showcase more content. Asda is now searching for an agency to scale up the content to deliver a "more exciting customer experience". Last July Marketing revealed that Asda was overhauling its digital ...

How HTML5 is coming to the rescue of the ad industry

19 Jan 2012

. It offers a robust transactional tool. It optimises search, creates more personalised relationships between ...

Think BR: A shopper's paradise

23 Dec 2011 | by Tim Watson and Richard Matthews

Welcome to the digital age. Access to the wealth of information from social networks, peer reviews and search engines means people can find the cheapest prices from suppliers, large and small, anywhere in the world, in seconds. Digital news has undercut traditional newspapers, Expedia obsoletes travel agents ...

Think BR: What Google believes will deliver success in 2012

19 Dec 2011 | by Richard Trinder

Winners in the year ahead will be those companies that most seamlessly integrate their digital strategy on mobile, video and search with what they are doing offline in TV, print, radio and cinema ... advantage of the digital revolution. Fastest riser in brand search queries of all auto advertisers ...

Christmas day online shopping spree to hit £186.4m

19 Dec 2011 | by Sarah Shearman

are growing sharply on mobile devices, with nearly half of search for last-minute Christmas presents and store ...

Maxus picks up online media account for Bench clothing

01 Dec 2011 | by Mark Banham

The account will include all online search and display requirements for the brand, with estimated annual billings of 500,000. Nik Burton, head of e-commerce at Americana International, the parent company of Bench, said: "We are delighted to have appointed Maxus. They really impressed us ...

eBay moves to offer automated product recommendations

22 Nov 2011 | by Sarah Shearman

New York-based Hunch launched in 2009 as a question and answer search engine, before expanding to become a platform to provide users with personalised content recommendations based on interactions on social networks. The ecommerce giant will integrate Hunch's team and technology, which includes ...

My Media Week: Ben Wood

11 Oct 2011 | by Hayley Pinkerfield

Telegraph break, for a coffee and catch-up with head of search, Mark Fagan. We talk technology, process ... Myers, Yahoo head of search. We talk progress on the Microsoft Search Alliance, which has been slightly ... search and performance agency to their clients, in a totally integrated fashion. Wednesday ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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