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What Google's privacy changes mean for advertisers

01 Mar 2012 | by Matt Stannard, chief technology officer, 4Ps

Matt Stannard, chief technology officer at search and social marketing agency 4Ps Marketing (below...about them, when you search for "jaguar" it would know to return results with a bias on animals rather ... . Google has been pushing this in its recent advertising campaigns and we are seeing the number of searches ... sources of data. These include device, location, previous search history, Google+ conversations ...

How HTML5 is coming to the rescue of the ad industry

19 Jan 2012

. It offers a robust transactional tool. It optimises search, creates more personalised relationships between ...

Maxus picks up online media account for Bench clothing

01 Dec 2011 | by Mark Banham

The account will include all online search and display requirements for the brand, with estimated annual billings of 500,000. Nik Burton, head of e-commerce at Americana International, the parent company of Bench, said: "We are delighted to have appointed Maxus. They really impressed us ...

My Media Week: Ben Wood

11 Oct 2011 | by Hayley Pinkerfield

Telegraph break, for a coffee and catch-up with head of search, Mark Fagan. We talk technology, process ... Myers, Yahoo head of search. We talk progress on the Microsoft Search Alliance, which has been slightly ... search and performance agency to their clients, in a totally integrated fashion. Wednesday ...

Online adspend hits £2.3bn as entertainment drives growth

05 Oct 2011 | by Sarah Shearman

, paid-for search continues to command 58% of total online ad expenditure, with classifieds accounting ...

Google: an acquisition timeline, 2004...present

17 Aug 2011 | by Sarah Shearman

With cash reserves that would make George Osbourne choke, it's hardly a surprise to see the biggest deal of the year coming from the search giant. Its latest pick-me-up? A $12.5bn deal for Motorola Mobile. Google's acquistions If we've missed any, let us know below ...

View from the Valley: Ownership, not money, makes the Valley go round

07 Jun 2011 | by Cameron Yuill

Most people head to the Valley in search of more than just cash, writes AdGent Digital's Cameron

Industry sceptical as ASA's online rules kick in

01 Mar 2011 | by Mark Banham

communication on an enhanced section of the ASA website. Removal of paid-for search advertising ads ... of the search engines. ASA paid-for search advertisements the ASA could place advertisements online ...

Yahoo! revamps email to provide social service

27 Oct 2010 | by Sarah Shearman

devices. Other features include enhanced anti-spam and search capabilities and unlimited storage. Yahoo ...

How long can the UK dominate the European digital landscape?

11 Oct 2010 | by Catherine Borrel

. The secret of search The UK market has always been search heavy when compared to other European markets. Of the 6.7bn spent on paid for search in Europe in 2009, the UK spend accounted for 36%. To put it another way, the percentage of total digital ad spend that went on search in Europe as a whole in 2009 was 46 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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