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Yahoo chief calls for 'tenacious sales execution'

11 Apr 2012 | by Daniel Farey-Jones

-president of sales since 2008, will lead EMEA on an interim basis while Yahoo searches for a new leader ... will be to think well beyond how users search, communicate and share online today". The technology division ... is still searching for a chief marketing officer but has appointed Penny Baldwin as interim leader for its ...

Samsung in search for Olympic bloggers

02 Apr 2012 | by Matthew Chapman

Samsung is opening a competition to select 100 bloggers around the world to cover the Olympics using its products, as it seeks to become a more "aspirational" brand.

Industry View: Will Apple unveil an iPad 3 tonight?

07 Mar 2012 | by Matthew Chapman

Apple's cryptic invitation telling recipients, "we have something you really have to see. And touch", has had the desired effect, with Experian Hitwise saying that last week, a staggering one in every 2,000 searches online were iPad 3-related. Further speculation claims Apple's next ...

Marketing Cover Story: Have consumers had their fill of content?

22 Feb 2012

Click on the image to enlarge. "Our cover idea started with a search for a catchy headline", says Adrian Lim, creative partner at RKCR/Y R. "'How much more can they stomach?' and 'Has the public lost its appetite?' were my first attempts, then Steve came up with 'Content? Doesn't it occlude ...

M&S brings discount Outlet offering online

21 Feb 2012 | by Matthew Chapman

S Outlet, said: "The internet is often the first port of call for shoppers in search of a bargain ...

How HTML5 is coming to the rescue of the ad industry

19 Jan 2012

. It offers a robust transactional tool. It optimises search, creates more personalised relationships between ...

2012 CES offers a glimpse into the future for brands

19 Jan 2012

Over the course of last week, it was said that 130,000-150,000 gadget enthusiasts, geeks, marketers and agency staff flocked into the Nevada desert in search of the next thing that will "change everything". The International Consumer Electronics Show (and, in fact, Las Vegas itself) is different ...

Masterclass: Branded content

23 Dec 2011 | by Trevor Clawson

and buyer's guides. "We know customers visit our site in search of inspiration and through M S TV we ...

Maxus picks up online media account for Bench clothing

01 Dec 2011 | by Mark Banham

The account will include all online search and display requirements for the brand, with estimated annual billings of 500,000. Nik Burton, head of e-commerce at Americana International, the parent company of Bench, said: "We are delighted to have appointed Maxus. They really impressed us ...

How creativity takes centre stage at Google

20 Oct 2011 | by Katherine Levy

system to its search offering - in a creative way. Until a few weeks ago, Tom Uglow was the boss ... its inception is Google's Chrome offering, the sophisticated browser that pre-empts your search ... Google 5", pushed to tell the story of people's lives through search terms. And so the spot "Parisian ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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