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2012 CES offers a glimpse into the future for brands

19 Jan 2012

Over the course of last week, it was said that 130,000-150,000 gadget enthusiasts, geeks, marketers and agency staff flocked into the Nevada desert in search of the next thing that will "change everything". The International Consumer Electronics Show (and, in fact, Las Vegas itself) is different ...

British Airways 'executive club loyalty programme' by OgilvyOne

10 Jan 2012

an interactive map of the world for Executive Club members. Members can search by specific destination, date ...

My Media Week: Ben Wood

11 Oct 2011 | by Hayley Pinkerfield

Telegraph break, for a coffee and catch-up with head of search, Mark Fagan. We talk technology, process ... Myers, Yahoo head of search. We talk progress on the Microsoft Search Alliance, which has been slightly ... search and performance agency to their clients, in a totally integrated fashion. Wednesday ...

Online adspend hits £2.3bn as entertainment drives growth

05 Oct 2011 | by Sarah Shearman

, paid-for search continues to command 58% of total online ad expenditure, with classifieds accounting ...

Google: an acquisition timeline, 2004...present

17 Aug 2011 | by Sarah Shearman

With cash reserves that would make George Osbourne choke, it's hardly a surprise to see the biggest deal of the year coming from the search giant. Its latest pick-me-up? A $12.5bn deal for Motorola Mobile. Google's acquistions If we've missed any, let us know below ...

View from the Valley: Ownership, not money, makes the Valley go round

07 Jun 2011 | by Cameron Yuill

Most people head to the Valley in search of more than just cash, writes AdGent Digital's Cameron

How long can the UK dominate the European digital landscape?

11 Oct 2010 | by Catherine Borrel

. The secret of search The UK market has always been search heavy when compared to other European markets. Of the 6.7bn spent on paid for search in Europe in 2009, the UK spend accounted for 36%. To put it another way, the percentage of total digital ad spend that went on search in Europe as a whole in 2009 was 46 ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

is an enormous area covering everything from paid search to PR," she says. "You won't find all the skills in a ...

Search giant targets television industry with Google TV

21 May 2010 | by Staff

through a television set, Google TV uses search, not dissimilar to the company s online offering ...

Linear TV programmes will continue to reign supreme in 2010

19 Jan 2010 | by Sara Kimberley

to rise, predominantly driven by search. Deloitte does expect on-demand habits to secure a greater ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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