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Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

, as Everson puts it, "amplify", how many people view their messages beyond organic search is a key cornerstone ...

Alan Mitchell: Advertisers, face it, your consumers hate you

29 Mar 2012 | by Alan Mitchell

. 'Nowadays we've got so many other avenues to find information about products - we can search, compare ...

Love Home Swap to ramp up marketing and partner with Mumsnet

23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Facebook app. The app allows consumers to search properties and share content. A partnership ... the "most trusted" members through a star-badge rating system. This means consumers can now search ...

Asda targets overseas expansion for George brand

25 Jan 2012 | by Matthew Chapman

, enabling it to showcase more content. It is now searching for an agency to scale up the content ...

2012 CES offers a glimpse into the future for brands

19 Jan 2012

Over the course of last week, it was said that 130,000-150,000 gadget enthusiasts, geeks, marketers and agency staff flocked into the Nevada desert in search of the next thing that will "change everything". The International Consumer Electronics Show (and, in fact, Las Vegas itself) is different ...

Sainsbury's loses another marketer as Singleton departs for Morrisons

05 Jan 2012 | by Matthew Chapman

marketing director after a year-long search. However, it emerged Horgan was leaving the position before ...

Masterclass: Branded content

23 Dec 2011 | by Trevor Clawson

and buyer's guides. "We know customers visit our site in search of inspiration and through M S TV we ...

Think BR: What the L'Oreal v eBay case means for brand owners

31 Oct 2011 | by Michael Gardner and Randeep Grewal

offered by search engines such as Google, so when an internet user enters the name of a brand as a search keyword, it brings up sponsored search results pointing the searcher at adverts for eBay's website ...

BlackBerry brand takes battering, search data suggests

18 Oct 2011 | by Matthew Chapman

Four of the five search terms containing the word BlackBerry for the week ending 15 October were...% of BlackBerry searches made last week were directly associated with the outage. Research tracking the user journey suggests the situation was made worse because those who searched for BlackBerry later went on to search for Facebook and Twitter, suggesting the PR disaster was spread to social networks ...

Search engine keywords become liable under trademark law

22 Sep 2011 | by Matthew Chapman

The practice of using competitor's trademarks as search engine keywords could now breach trademark...In a nuanced judgement the European Court has ruled that use of competitor s trademark as a search ... , meaning that people searching for Interflora on Google were served with ads for the M S flower delivery ... as a paid for keyword to deliver sponsored advertising along side natural search results ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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