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Campaign Viral Chart: Nike interactive ad nets first place

25 May 2012 | by Ben Hall

The ad, which invites users to 'find the tunnels', has now been watched more than 12.5 million times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign, in which footballer Mario Balotelli searches for an iconic hairstlye, is in third place with 38,888 shares ...

Campaign Viral Chart: Roller skates beat drugs in new viral hit

04 May 2012 | by Ben Hall

Glass' video stays ninth, while a new ad for the search giant's Chrome browser, in which a man tries ...

Google improves reporting for video campaigns in AdWords

23 Apr 2012 | by Daniel Farey-Jones

The new functionality for AdWords users, previously only available to fewer than 20 advertisers, brings the reporting of video campaigns run on YouTube and the Google Display Network into the same interface as search and display campaign reporting. Dara Nasr, head of agency sales for the UK, YouTube ...

Campaign Viral Chart: Dramatic surprise at the top of the chart

13 Apr 2012 | by Ben Hall

week to replace the search giant's "8-bit Google Maps" activity for April Fools' Day (now in ninth ...

Samsung in search for Olympic bloggers

02 Apr 2012 | by Matthew Chapman

Samsung is opening a competition to select 100 bloggers around the world to cover the Olympics using its products, as it seeks to become a more "aspirational" brand.

What Google's privacy changes mean for advertisers

01 Mar 2012 | by Matt Stannard, chief technology officer, 4Ps

Matt Stannard, chief technology officer at search and social marketing agency 4Ps Marketing (below...about them, when you search for "jaguar" it would know to return results with a bias on animals rather ... . Google has been pushing this in its recent advertising campaigns and we are seeing the number of searches ... sources of data. These include device, location, previous search history, Google+ conversations ...

Marketing Cover Story: Have consumers had their fill of content?

22 Feb 2012

Click on the image to enlarge. "Our cover idea started with a search for a catchy headline", says Adrian Lim, creative partner at RKCR/Y R. "'How much more can they stomach?' and 'Has the public lost its appetite?' were my first attempts, then Steve came up with 'Content? Doesn't it occlude ...

2012 CES offers a glimpse into the future for brands

19 Jan 2012

Over the course of last week, it was said that 130,000-150,000 gadget enthusiasts, geeks, marketers and agency staff flocked into the Nevada desert in search of the next thing that will "change everything". The International Consumer Electronics Show (and, in fact, Las Vegas itself) is different ...

Campaign Viral Chart: Google's review of 2011 is most-shared ad

06 Jan 2012 | by Ben Hall

A short film promoting Google's Zeitgeist search-data aggregation website with a look back at "how

Masterclass: Branded content

23 Dec 2011 | by Trevor Clawson

and buyer's guides. "We know customers visit our site in search of inspiration and through M S TV we ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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