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2012 CES offers a glimpse into the future for brands

Over the course of last week, it was said that 130,000-150,000 gadget enthusiasts, geeks, marketers and agency staff flocked into the Nevada desert in search of the next thing that will "change everything". The International Consumer Electronics Show (and, in fact, Las Vegas itself) is different ...

How creativity takes centre stage at Google

system to its search offering - in a creative way. Until a few weeks ago, Tom Uglow was the boss ... its inception is Google's Chrome offering, the sophisticated browser that pre-empts your search ... Google 5", pushed to tell the story of people's lives through search terms. And so the spot "Parisian ...

My Media Week: Ben Wood

Telegraph break, for a coffee and catch-up with head of search, Mark Fagan. We talk technology, process ... Myers, Yahoo head of search. We talk progress on the Microsoft Search Alliance, which has been slightly ... search and performance agency to their clients, in a totally integrated fashion. Wednesday ...

Online adspend hits £2.3bn as entertainment drives growth

, paid-for search continues to command 58% of total online ad expenditure, with classifieds accounting ...

Google: an acquisition timeline, 2004...present

With cash reserves that would make George Osbourne choke, it's hardly a surprise to see the biggest deal of the year coming from the search giant. Its latest pick-me-up? A $12.5bn deal for Motorola Mobile. Google's acquistions If we've missed any, let us know below ...

View from the Valley: Ownership, not money, makes the Valley go round

Most people head to the Valley in search of more than just cash, writes AdGent Digital's Cameron

FACT: Multi-channel customers are more profitable!

to plug in external data sources and begin truly optimising their marketing across paid search, display ...

Sony Ericsson 'Sharapova Demoslam' by Dare

Each Demoslam on the site uses a Google mobile app in an unusual way to demonstrate to show off its capabilities. With her Xperia X10 in one hand and her racket in the other, Ms Sharapova uses Google's Search by Voice to find answers to multiple choice questions. She answers each one ...

How long can the UK dominate the European digital landscape?

. The secret of search The UK market has always been search heavy when compared to other European markets. Of the 6.7bn spent on paid for search in Europe in 2009, the UK spend accounted for 36%. To put it another way, the percentage of total digital ad spend that went on search in Europe as a whole in 2009 was 46 ...

What Next in Digital?

is an enormous area covering everything from paid search to PR," she says. "You won't find all the skills in a ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.