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M2M lands Paddy Power media task

31 May 2012 | by Katherine Levy

M2M was the incumbent on offline media planning and buying. It was awarded the consolidated business, estimated to be worth 8 million, after a closed pitch with the digital incumbent, Zenith. The consolidation process was led by Tom Wyse, the head of media at Paddy Power. Search and affiliate marketing ...

Tracey Follows: You don't need a cape and mask to have a superpower

31 May 2012

classes as part of his programme "search inside yourself" that are so renowned that even Barack Obama met ...

Twitter in agency hunt to boost consumer appeal

29 May 2012 | by Sara Luker

The pitch process, which coincides with an agency search by rival LinkedIn, has seen the site hold ... interest stories about its users. The search is not expected to cover corporate or crisis comms work ... consumers. Twitter declined to comment on the agency search, but it is understood to have met a ...

Trading places: this week's people moves

25 May 2012 | by Daniel Farey-Jones

search for a permanent replacement for Manny Fontenla-Novoa. Harriet Green , currently chief executive ...

Jeremy Lee: Agencies need to learn that stability breeds success

24 May 2012 | by Jeremy Lee

onerous of his doubtless many tasks. Because recent memory and a quick search on the Campaign website ...

Taxi app Hailo calls in Surname & Surname for consumer drive

18 May 2012 | by Sara Luker

are empty at any time and yet Londoners can still waste hours searching for taxis every day. Hailo s aim ...

PAA lands Investec private banking account

17 May 2012 | by Sara Kimberley

relied on press and search marketing, as well as sponsorship deals, to boost its profile. Gravity ...

Ketel One in search for creative agency

17 May 2012 | by Jeremy Lee

The Dutch brand Ketel One Vodka is looking for an agency to handle UK advertising.

One customer's journey

17 May 2012 | by Stephany van Willigenburg, Google UK

the destination, then jump on the train and frantically start searching on your phone for a hotel, restaurant ... ". That was the first mobile search of the day. Luckily, I started my day viewing a mobile-optimised site. (The Tube ... hotel." I opened Google Maps to have a look at the town and its orientation. Next, I searched ...

Shopping for brands

17 May 2012 | by Gavin Crouch, JWT London

the Facebook URL from your smartphone? What happens if a customer finds you through a mobile search - is your ... an overwhelming "no". It is frustrating because it is basic stuff. For example, a search for "Coke" on mobile ... desktop site. In the UK, 165,000 people search for "Coke" on their mobiles every month. Is the brand ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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