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Olympic organisers must prepare for huge demand on mobile network, says eBay

including search, display and video surged 157% year on year to a total of 203.2m in 2011. Fears ...

Industry View: Will Apple unveil an iPad 3 tonight?

Apple's cryptic invitation telling recipients, "we have something you really have to see. And touch", has had the desired effect, with Experian Hitwise saying that last week, a staggering one in every 2,000 searches online were iPad 3-related. Further speculation claims Apple's next ...

How HTML5 is coming to the rescue of the ad industry

. It offers a robust transactional tool. It optimises search, creates more personalised relationships between ...

2012 CES offers a glimpse into the future for brands

Over the course of last week, it was said that 130,000-150,000 gadget enthusiasts, geeks, marketers and agency staff flocked into the Nevada desert in search of the next thing that will "change everything". The International Consumer Electronics Show (and, in fact, Las Vegas itself) is different ...

Adobe swoops on Efficient Frontier

Over the past two years, Efficient Frontier has branched out from search management into display and social media, including Facebook ad-buying and brand-presence management, monitoring and measurement. It also has a real-time bidding system for display ads, and Adobe claims Efficient Frontier s algorithms ...

Adobe acquires video ad management company

Suite offerings by incorporating organic search data from European search engines like Google and Yahoo ...

Harvest Digital appoints AppNexus to build trading desk

model that helps us define bidding and pricing strategies across display media and search marketing ... was set up in 2001 and is headquartered in London. It offers clients media planning, search marketing ...

How creativity takes centre stage at Google

system to its search offering - in a creative way. Until a few weeks ago, Tom Uglow was the boss ... its inception is Google's Chrome offering, the sophisticated browser that pre-empts your search ... Google 5", pushed to tell the story of people's lives through search terms. And so the spot "Parisian ...

My Media Week: Ben Wood

Telegraph break, for a coffee and catch-up with head of search, Mark Fagan. We talk technology, process ... Myers, Yahoo head of search. We talk progress on the Microsoft Search Alliance, which has been slightly ... search and performance agency to their clients, in a totally integrated fashion. Wednesday ...

Online adspend hits £2.3bn as entertainment drives growth

, paid-for search continues to command 58% of total online ad expenditure, with classifieds accounting ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.