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Campaign Viral Chart: Nike interactive ad nets first place

25 May 2012 | by Ben Hall

The ad, which invites users to 'find the tunnels', has now been watched more than 12.5 million times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign, in which footballer Mario Balotelli searches for an iconic hairstlye, is in third place with 38,888 shares ...

Campaign Viral Chart: Roller skates beat drugs in new viral hit

04 May 2012 | by Ben Hall

Glass' video stays ninth, while a new ad for the search giant's Chrome browser, in which a man tries ...

Campaign Viral Chart: Dramatic surprise at the top of the chart

13 Apr 2012 | by Ben Hall

week to replace the search giant's "8-bit Google Maps" activity for April Fools' Day (now in ninth ...

Samsung in search for Olympic bloggers

02 Apr 2012 | by Matthew Chapman

Samsung is opening a competition to select 100 bloggers around the world to cover the Olympics using its products, as it seeks to become a more "aspirational" brand.

Industry View: Will Apple unveil an iPad 3 tonight?

07 Mar 2012 | by Matthew Chapman

Apple's cryptic invitation telling recipients, "we have something you really have to see. And touch", has had the desired effect, with Experian Hitwise saying that last week, a staggering one in every 2,000 searches online were iPad 3-related. Further speculation claims Apple's next ...

Marketing Cover Story: Have consumers had their fill of content?

22 Feb 2012

Click on the image to enlarge. "Our cover idea started with a search for a catchy headline", says Adrian Lim, creative partner at RKCR/Y R. "'How much more can they stomach?' and 'Has the public lost its appetite?' were my first attempts, then Steve came up with 'Content? Doesn't it occlude ...

Marketing Guru on... the desire to 'go viral'

17 Feb 2012 | by Will Harris

on the debased coinage of page views and searches. That way you can stack the deck. The second option ...

Campaign Viral Chart: Google's review of 2011 is most-shared ad

06 Jan 2012 | by Ben Hall

A short film promoting Google's Zeitgeist search-data aggregation website with a look back at "how

My Media Week: Ben Wood

11 Oct 2011 | by Hayley Pinkerfield

Telegraph break, for a coffee and catch-up with head of search, Mark Fagan. We talk technology, process ... Myers, Yahoo head of search. We talk progress on the Microsoft Search Alliance, which has been slightly ... search and performance agency to their clients, in a totally integrated fashion. Wednesday ...

Think BR: Brands, bands and fans - new & innovative partnerships

05 Oct 2011 | by Robin Lauffer

of recent times Bing and Jay-Z To take on Google at search, Bing needed to do ... that were left within Bing search, as well as on social media sites Twitter and Facebook. The average ... grew their search queries by 11% in one month. Converse Rubber Tracks recording studio ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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