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Brand barometer: Nivea viral campaign reviewed

04 May 2012

. The best will be made poss­ible by the Microsoft search engine. Range Rover: Evoque Special Edition ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

, as Everson puts it, "amplify", how many people view their messages beyond organic search is a key cornerstone ...

Adidas invites Brits to 'take the stage' in biggest-ever UK campaign

10 Apr 2012 | by Alex Brownsell

the soundtrack for the TV ads, is searching for a music act to perform on his tour, while basketball star Derrick ...

Alan Mitchell: Advertisers, face it, your consumers hate you

29 Mar 2012 | by Alan Mitchell

. 'Nowadays we've got so many other avenues to find information about products - we can search, compare ...

Privacy report recommends that brands police newspapers and urges Google action

27 Mar 2012 | by Gemma Charles

through searches, urging that search engines should be forced to do this by new legislation ... solutions to this problem". The report turns its fire on search giant Google, which it says, has ... such technology totally unconvincing. Google and other search engines should take steps to ensure ...

Love Home Swap to ramp up marketing and partner with Mumsnet

23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Facebook app. The app allows consumers to search properties and share content. A partnership ... the "most trusted" members through a star-badge rating system. This means consumers can now search ...

2012 CES offers a glimpse into the future for brands

19 Jan 2012

Over the course of last week, it was said that 130,000-150,000 gadget enthusiasts, geeks, marketers and agency staff flocked into the Nevada desert in search of the next thing that will "change everything". The International Consumer Electronics Show (and, in fact, Las Vegas itself) is different ...

Sainsbury's loses another marketer as Singleton departs for Morrisons

05 Jan 2012 | by Matthew Chapman

marketing director after a year-long search. However, it emerged Horgan was leaving the position before ...

Review of the year 2011: in with the new and out with the old

15 Dec 2011

their search capabilities and on building automated trading systems that could deliver healthy margins when ...

Sector Insight: Sports clothing and footwear

01 Dec 2011 | by Jane Bainbridge

the Sports Direct Arena, while the club searched for a shirt and stadium sponsor. The club's owner ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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