Justin Sampson takes chief executive role at Barb
31 May 2012 | by Maisie McCabe
a nine-year stint. The search for a new chief executive was conducted with the headhunter Saxton ...
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M2M lands Paddy Power media task
31 May 2012 | by Katherine Levy
M2M was the incumbent on offline media planning and buying. It was awarded the consolidated business, estimated to be worth 8 million, after a closed pitch with the digital incumbent, Zenith. The consolidation process was led by Tom Wyse, the head of media at Paddy Power. Search and affiliate marketing ...
Tracey Follows: You don't need a cape and mask to have a superpower
31 May 2012
classes as part of his programme "search inside yourself" that are so renowned that even Barack Obama met ...
Google's big debate on piracy, privacy and porn
31 May 2012
such as Safe Search and TalkTalk's network-level filter go some way to addressing the problem. But, ultimately ... the development of the semantic web. A good semantic web service will interpret meaning from search words ...
Russell Davies: Can Facebook offer quality as well as quantity to brands?
31 May 2012 | by Russell Davies
"native" advertising idea. Targeting something people are searching for - as Google does - makes sense ...
R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
". The ad was created after the agency contacted Chagrin and conducted a national search for Philpin, who has been living in Ireland. She was eventually notified of the search by her son, who had seen ...
Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
The ad, which invites users to 'find the tunnels', has now been watched more than 12.5 million times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign, in which footballer Mario Balotelli searches for an iconic hairstlye, is in third place with 38,888 shares ...
Jeremy Lee: Agencies need to learn that stability breeds success
24 May 2012 | by Jeremy Lee
onerous of his doubtless many tasks. Because recent memory and a quick search on the Campaign website ...
Katherine Levy: Data magic is what will bind a client to its media agency
24 May 2012 | by Katherine Levy
data-driven search business from i-level to MEC within hours of i-level's collapse. But as marketing ...
Double Standards - 'Out-of-home and mobile will be great partners'
24 May 2012
to action in their creative. See, for example, the latest Mini posters, which feature the phrase "Search ... of prompting mobile action such as search or Facebook participation is zero. It's a minimal entry cost ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
