Brand barometer: Tablets, which one is most prominent online?
11 May 2012 | by Gemma Charles
. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...
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Q&A: Tony Wang, general manager Twitter UK
15 May 2012 | by Sarah Shearman
with their campaign. But having Promoted Tweets in the background, very much like brands have search ...
Bing steps up challenge to Google with new 'social search' feature
11 May 2012 | by Sarah Shearman
and LinkedIn data, in a bid to challenge Google's new social search service....sidebar, incorporating results from a user s social network contacts, while maintaining the natural search ... the UK. It is attempting a direct challenge to Google s new 'Search plus your world feature ... + results higher in search rankings at the expense of other social networks. At the time Twitter claimed ...
Smooth Radio to launch 'Feed Your Soul' campaign
11 May 2012 | by Maisie McCabe
to the 'Feed Your Soul' campaign for Smooth." Previous campaigns from Smooth Radio include a search ...
Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
agency search and selection consultant to help choose an agency. A majority of respondents (64%) would ...
Mediabrands promotes Harris to key digital role
10 May 2012 | by Mark Banham
(Mediabrands Audience Platform) platform. The tool encompasses IPG Mediabrands search, social, mobile ...
Can advertising change the world?
10 May 2012 | by Paul Brazier, executive creative director, AMV BBDO
and development projects in some of the poorest parts of the planet. Now, as well as funding the search ...
Time to Change mental health campaign calls account review
10 May 2012 | by Maisie McCabe
Initially, Time to Change will appoint a communications planning agency to work on the initiative until April 2015. Once a planning agency is in place, it will hold a pitch to appoint a creative agency. The search follows the award of 20 million of new funding for Time to Change from the Department of Health ...
Vodafone hunts agency for global sponsorship pitch
10 May 2012 | by Maisie McCabe
for Vodafone, but the search extends beyond WPP agencies. A spokesman for Vodafone said: "Vodafone has a ...
Double Standards - How is performance marketing helping digital?
10 May 2012
. For example, a purchase may start as a search on a mobile, be influenced by press, TV or even outdoor ... activity. Your search campaign can have a direct uplift on your display campaign but display can also drive search. It gets more complex when you are trying to understand how TV drives both and affects overall ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
