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Siren picks up MFI account

Furniture retailer MFI has switched its entire PR function to Siren PR after an exhaustive search....searching for a new agency, handing Siren the account to support a five-year turnaround plan. MFI ...

STOP PRESS: Burger King manager joins JD Wetherspoon

as customer services and comms manager. BK said a search for a replacement is underway.

Analysis: Seniority adds weight to supply chain PR woe

it on sale. Journalists were certainly not left searching for follow-up stories. Speaking to PRWeek, Green ...

Shine beats four to scoop First Quench consumer PR

said. First Quench's search for an agency was handled by agency selection firm The Haystack Group ...

Somerfield restructure to trigger Kwik Save PR hires

plans have yet been put in place. The overhaul has had the effect of delaying a decision on the search ...

Sainsbury's appoints Ashton for IR

Sainsbury's has ended its five-month search for an investor relations chief, taking on Lynda Ashton from the BT Group. The supermarket chain lost its former head of IR David Boyd last September when he left to take the same role at mmO2, the demerged and rebranded wireless arm of BT ...

New Tesco PA director to review consultancy

that David will want to look into.' North's appointment follows a four month search to fill the post ...

JCPR to 'demystify' DVDs in consumer campaign

agency at the Korean car-maker, was charged with the search for an agency. The Committee, which ...

Dulux consumer brief is put out to tender in the UK

Leading paint brand Dulux is tracking a number of agencies in its search for UK consumer PR assistance. Industry sources say at least three agencies are pursuing the brief, which is likely to bring in fees well into six figures. Weber Shandwick Worldwide currently operates a press office ...

Edelman wins BRC brief to advise on retail PA strategy

The British Retail Consortium has ended the search for its first public affairs firm by appointing Edelman PR Worldwide. Edelman's PA arm bagged the business after a four-way pitch against DLA Upstream, Chelgate and Weber Shandwick Worldwide (PRWeek, 5 January). It is now tasked ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.