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Durex lube online ad gives complaints the slip

-sync". It is also looking to enhance its global digital presence and is currently searching for a digital agency ...

Marc Pritchard interview: How P&G 'cracked' social ROI

to apply it to every form of digital, be that search, social media, public relations. And it is a ... to have skills in social, skills in search, skills in consumer understanding, design, advertising ...

Brand barometer: Nappies, which one is most prominent online?

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Brands must meet the retail challenge

for mobile devices. 'Mobile is always on throughout the day and peaks at weekends: 20% of all searches have ...

Superdrug hunts shop for reward scheme launch

Superdrug is searching for a CRM agency to handle the launch of its first reward scheme....The retailer, which intends to launch the scheme in May, is handling the search process itself. Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card scheme. Dan Jarvis, Superdrug head of marketing, said: "We are looking for a fully integrated CRM ...

Sector Insight: Household cleaners

has suffered at the hands of consumers attempting to save money. Deal-hungry shoppers are searching ...

What Next in Digital?

is an enormous area covering everything from paid search to PR," she says. "You won't find all the skills in a ...

Confessions of an internet adman

screen. Don't believe me? Just search "Project Natal" on Bing for a preview of the new Xbox and how ... (TV, film etc) will be available for your instant-viewing pleasure. You'll just need to search for it ... digital devices; consumers will see a new TV ad based on what they've searched for on their PC or an app ...

I've Got A Brand New Combine Harvester

the basis by which agency selection was made, now clients are forced to take agencies apart in search ...

Dettol tops ranking of most motivating TV ads

nightmare but this place isn't. Morrisons - The Search for Fresh Fish (DLKW). Robert Lindsay is seen in various locations in search of fresh fish. First we see him pushing a supermarket trolley in a river ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.