Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
nationwide search for local Sunday league football teams, which challenged "Can the right preparation change ...
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Brand barometer: High-street beauty brands, which one is most prominent online?
01 Jun 2012 | by Gemma Charles
. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...
Brand barometer: Carbonated drinks, which one is most prominent online?
10 Feb 2012 | by Gemma Charles
. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...
Brand barometer: Men's deodorants, which is most prominent on the web?
03 Feb 2012 | by Gemma Charles
of key online websites, groups, accounts and conversations: Identified key word search strings filtered ...
The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
reality show in which he embarked on an embarrassing search for a new girlfriend. 3. Eurostar, Jarvis ...
Reckitt Benckiser sexes up the kitchen cabinet
10 Nov 2011 | by John Tylee
remedy treatments, particularly because of what he calls the "strong search behaviour" by those looking ...
Agencies line up for £7m Superdrug media
29 Sep 2011 | by Katherine Levy
marketing, digital, outdoor and radio. Superdrug also works with I Spy Search, which handles its social ...
L'Oréal eyes loyalty in latest Body Shop re-positioning
02 Aug 2011 | by Sarah Shearman
The Body Shop is currently searching for a digital agency to revamp its website and ecommerce platform as part of a global repositioning of the brand. As part of the overhaul, it is believed that The Body Shop intends to introduce a loyalty scheme across seven markets between March and October next ...
Superdrug hunts shop for reward scheme launch
25 Jan 2011 | by Daniel Farey-Jones
Superdrug is searching for a CRM agency to handle the launch of its first reward scheme....The retailer, which intends to launch the scheme in May, is handling the search process itself. Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card scheme. Dan Jarvis, Superdrug head of marketing, said: "We are looking for a fully integrated CRM ...
Top 10 marketing mishaps of 2010
14 Dec 2010 | by Nicola Clark
. This presented something of a headache for The Football Association in its search for a new sponsor, after ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
