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Brand barometer: High-street beauty brands, which one is most prominent online?

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Nivea signs Euro 96 team mates for skincare push

nationwide search for local Sunday league football teams, which challenged "Can the right preparation change ...

Brand barometer: Carbonated drinks, which one is most prominent online?

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Brand barometer: Men's deodorants, which is most prominent on the web?

of key online websites, groups, accounts and conversations: Identified key word search strings filtered ...

The Annual 2011: Top 10 worst celebrity ads

reality show in which he embarked on an embarrassing search for a new girlfriend. 3. Eurostar, Jarvis ...

Reckitt Benckiser sexes up the kitchen cabinet

remedy treatments, particularly because of what he calls the "strong search behaviour" by those looking ...

Agencies line up for £7m Superdrug media

marketing, digital, outdoor and radio. Superdrug also works with I Spy Search, which handles its social ...

L'Oréal eyes loyalty in latest Body Shop re-positioning

The Body Shop is currently searching for a digital agency to revamp its website and ecommerce platform as part of a global repositioning of the brand. As part of the overhaul, it is believed that The Body Shop intends to introduce a loyalty scheme across seven markets between March and October next ...

Superdrug hunts shop for reward scheme launch

Superdrug is searching for a CRM agency to handle the launch of its first reward scheme....The retailer, which intends to launch the scheme in May, is handling the search process itself. Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card scheme. Dan Jarvis, Superdrug head of marketing, said: "We are looking for a fully integrated CRM ...

Top 10 marketing mishaps of 2010

. This presented something of a headache for The Football Association in its search for a new sponsor, after ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.