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Reckitt Benckiser sexes up the kitchen cabinet

10 Nov 2011 | by John Tylee

remedy treatments, particularly because of what he calls the "strong search behaviour" by those looking ...

Agencies line up for £7m Superdrug media

29 Sep 2011 | by Katherine Levy

marketing, digital, outdoor and radio. Superdrug also works with I Spy Search, which handles its social ...

Strepsils searches for voice of sore throat campaign on Facebook

02 Jun 2011 | by Sarah Shearman

Reckitt Benckiser has rolled out a Facebook competition for Strepsils, its throat medicine, to find the voice of the brand's new radio advert, as part of its wider out-of-season sore throat campaign.

Superdrug hunts shop for reward scheme launch

25 Jan 2011 | by Daniel Farey-Jones

Superdrug is searching for a CRM agency to handle the launch of its first reward scheme....The retailer, which intends to launch the scheme in May, is handling the search process itself. Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card scheme. Dan Jarvis, Superdrug head of marketing, said: "We are looking for a fully integrated CRM ...

Sector Insight: Analgesics

08 Sep 2010 | by Jane Bainbridge

From migraines to hangovers and muscle strain to toothache, most consumers turn to their medicine cabinets at some point in search of pain relief. Headaches are the most common ailment in the UK, with 63% of people suffering from them in 2009, according to TGI data. An entirely pain-free existence ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

is an enormous area covering everything from paid search to PR," she says. "You won't find all the skills in a ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

screen. Don't believe me? Just search "Project Natal" on Bing for a preview of the new Xbox and how ... (TV, film etc) will be available for your instant-viewing pleasure. You'll just need to search for it ... digital devices; consumers will see a new TV ad based on what they've searched for on their PC or an app ...

I've Got A Brand New Combine Harvester

25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett

the basis by which agency selection was made, now clients are forced to take agencies apart in search ...

Sector Insight: Vitamins and supplements

04 Aug 2009 | by Jane Bainbridge

of the importance of nutrition for their wellbeing, but they have opted to change their diets in search of natural ...

Adwatch Review: Bazuka

09 Jun 2009

desperate search for a cure, we came across a web forum which suggested taping the inside of a banana skin ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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