Adidas invites Brits to 'take the stage' in biggest-ever UK campaign
10 Apr 2012 | by Alex Brownsell
the soundtrack for the TV ads, is searching for a music act to perform on his tour, while basketball star Derrick ...
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Pentland seeks Kickers support as it hires Fluorescent for Ted Baker brief
24 Apr 2012 | by Sara Luker
Pentland Group, the firm behind brands that include Ted Baker footwear, Speedo, Berghaus and Mitre has launched a pitch process for a consumer agency to handle its Kickers range. The brand is searching for a consumer agency that can help it get back to its music roots . Kickers has enjoyed success ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ... search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... and it is predicted that total digital media spend was more than 4bn for 2011. Mobile search attracts greatest ...
7 For All Mankind 'an untitled flim by James Franco' by Lipman
15 Mar 2012
For Natalie follows the cast recreating that fateful evening of her disapparance as they search for her along ...
Brands must meet the retail challenge
29 Feb 2012 | by Lynsey Barber
for mobile devices. 'Mobile is always on throughout the day and peaks at weekends: 20% of all searches have ...
M&S brings discount Outlet offering online
21 Feb 2012 | by Matthew Chapman
S Outlet, said: "The internet is often the first port of call for shoppers in search of a bargain ...
Barbour shells out on search ads to fight fakes
03 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Barbour, the luxury clothing brand, is buying search ads telling people 'Don't get caught buying...to educate consumers who search for the brand about the possibility of purchasing fake items. Like many brands, such as Burberry, a plain search for 'Barbour' generates an ad reading "Barbour official jackets: only buy from official Barbour stockists. Learn who they are". However, searches such as 'fake ...
The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
reality show in which he embarked on an embarrassing search for a new girlfriend. 3. Eurostar, Jarvis ...
Maxus picks up online media account for Bench clothing
01 Dec 2011 | by Mark Banham
The account will include all online search and display requirements for the brand, with estimated annual billings of 500,000. Nik Burton, head of e-commerce at Americana International, the parent company of Bench, said: "We are delighted to have appointed Maxus. They really impressed us ...
Sector Insight: Sports clothing and footwear
01 Dec 2011 | by Jane Bainbridge
the Sports Direct Arena, while the club searched for a shirt and stadium sponsor. The club's owner ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
