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The age of the interim marketer

permanent staff versed in content marketing, search marketing, social media and ecommerce. For many ...

R Whites reinvents 'secret lemonade drinker'

". The ad was created after the agency contacted Chagrin and conducted a national search for Philpin, who has been living in Ireland. She was eventually notified of the search by her son, who had seen ...

Coke partners with TalkSport for Euro 2012

is testament to how far we have come. "Our search for the Coca-Cola Fan Reporter will provide the winner ...

Trading places: this week's people moves

Advertising McCann London has ended its long search for creative leadership with the appointment of Wieden+Kennedy's Rob Doubal and Lolly Thomson as its executive creative directors ... ' s EMEA managing director Rich Riley is to return to the US, sparking a search for a replacement ...

Brand barometer: Supermarkets, which one is most prominent online?

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Brand barometer: Carbonated drinks, which one is most prominent online?

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Will product placement take branded content to the next level?

the number of searches for Fright Night during the programme. The research found that searches peaked ...

Coca-Cola deepens involvement in mobile

The drinks company's head of mobile and search, Tom Daly, has been elected as a new board member, together with Neil Johnston, managing director of A N Media. A global financial brand is also expected to join in the next few days, coinciding with the MEF's new focus on m-commerce in addition to its ...

PepsiCo changes US marketing structure

European-wide search for entrepreneurs to take part in its technology and innovation programme, PepsiCo10 . ...

Marketing Society Awards for Excellence 2011: Brand revitalisation

with the CiTV channel. Britvic also launched a nationwide talent search to find the stars of its next ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.