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The age of the interim marketer

01 Jun 2012 | by David Benady

permanent staff versed in content marketing, search marketing, social media and ecommerce. For many ...

Brand barometer: Coffee shops, which one is most prominent online?

25 May 2012 | by Gemma Charles

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Trading places: this week's people moves

16 Mar 2012 | by Daniel Farey-Jones

Advertising McCann London has ended its long search for creative leadership with the appointment of Wieden+Kennedy's Rob Doubal and Lolly Thomson as its executive creative directors ... ' s EMEA managing director Rich Riley is to return to the US, sparking a search for a replacement ...

The Red Brick Road and Goodstuff net Intersnack brief

02 Feb 2012 | by Jeremy Lee

The savoury-snacks manufacturer, which owns brands including Pom-Bear and Penn State pretzels, kicked off its search for its first retained agency in October last year ahead of a planned increase in marketing activity. Previously, it used smaller regional agencies or its in-house marketing team. The Red ...

Frugal shoppers want more than the cheapest price

27 Jan 2012 | by Tim Eales

years that is a sign that the shoppers search for value is still moving on; we see growth of own label ...

The Annual 2011: Top 10 worst celebrity ads

19 Dec 2011

reality show in which he embarked on an embarrassing search for a new girlfriend. 3. Eurostar, Jarvis ...

School Reports 2011: Wunderman

05 Sep 2011 | by Staff

for social and ZAAZ drives online sales through the synchronisation of paid and organic search with on ...

Krave 'Krave Krusader' by CMW

15 Aug 2011

As well as Krave Krusader game elements, a mobile Facebook app features a chocolate hunt, a virtual game challenging players to search for and collect chocolate chunks located in their immediate surroundings when they are out and about. By checking into these locations online, players can capture ...

Jell-O 'pudding face' by Crispin Porter & Bogusky

08 Aug 2011

Crispin Porter Bogusky monitored Twitter for two months and found a global average of 1,200 smiles : ) and 800 frowns : ( a minute. Using that as the mean, the agency built a billboard in New York's SoHo that checks Twitter every seven seconds, searching for the smiles and frowns, and adjusts ...

Private View: Dave Buonaguidi and Michael Rebelo

21 Jul 2011

of its new TiVo box, such as WishList, search and tuners. I remember when TiVo was first launched ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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