IAB targets charities with downloadable search marketing toolkit
23 Aug 2010 | by Ben Bold
Charities looking to exploit the marketing potential of search are being given a helping hand...The search marketing toolkit is available free on the IAB s website . It was created ... search marketing should be done. The toolkit demonstrates how search marketing can generate donations, how results can be monitored in real-time and how search can be used to react to emergency news ...



