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College of Law moves media account to TCS Media

that embraces all offline and online work, as well as managing the College of Law s PPC and search activity. ...

IAB targets charities with downloadable search marketing toolkit

Charities looking to exploit the marketing potential of search are being given a helping hand...The search marketing toolkit is available free on the IAB s website . It was created ... search marketing should be done. The toolkit demonstrates how search marketing can generate donations, how results can be monitored in real-time and how search can be used to react to emergency news ...

What Next in Digital?

is an enormous area covering everything from paid search to PR," she says. "You won't find all the skills in a ...

Confessions of an internet adman

screen. Don't believe me? Just search "Project Natal" on Bing for a preview of the new Xbox and how ... (TV, film etc) will be available for your instant-viewing pleasure. You'll just need to search for it ... digital devices; consumers will see a new TV ad based on what they've searched for on their PC or an app ...

I've Got A Brand New Combine Harvester

the basis by which agency selection was made, now clients are forced to take agencies apart in search ...

British Library project puts 200 years of UK newspapers online

." Searches of the site are free and downloads of full-text articles are available by purchasing either a 24 ...

Barracuda wins search brief from City & Guilds

LONDON - Barracuda Digital has won a pitch to handle the search marketing strategy for City...Normal 0 Barracuda has a brief to drive natural search traffic to the City Guilds website by optimising its search listings. It plans to improve the site's rankings with on ... development. "Finding the right search marketing partner was therefore crucial and our selection procedure ...

Marketing skills: The training drain

firm JFL Search and Selection, points out, training and development is critical to retaining top talent ...

COI holds direct pitch for teacher recruitment account

LONDON - The Training and Development Agency for Schools (TDA) has kicked off a search for a direct

Direct: DCSF on hunt for literacy partners

possibilities to their school and social lives. Separately, the DCSF is searching for a media agency to handle ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.