Ditching flu awareness ads contributed to more deaths, paper claims
17 Apr 2012 | by Daniel Farey-Jones and Emma Powell
interest in flu as judged by the volume of Google searches was lower. It concluded that "a widespread ...
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Government's under-fire health watchdog seeks help
03 May 2012 | by Matt Cartmell
a search for a public affairs agency after a raft of negative publicity.
Government unveils marketing campaign to help smokers quit
03 Jan 2012 | by Gemma Charles
A campaign comprising TV, radio and search, created by Partners Andrews Aldridge, will encourage smokers to get a free NHS Quit Kit from a participating pharmacy in England. The Quit Kit a box of practical tools and advice will offer smokers a new text support programme, which will give them extra ...
Organic food brand Plum Baby calls in Finn PR after being dumped by Bondy
20 Dec 2011 | by Sara Luker
Organic baby food brand Plum Baby has concluded its search for a PR agency after Bondy Consulting
Health secretary calls for NHS users to suggest health apps
23 Aug 2011 | by Sophie Maden
Lansley announced yesterday (22 August) that new health app ideas would be crowd-sourced from consumers and health professionals in an effort to help patients make more informed decisions about their care. Current NHS health apps available include a paediatric drug calculator, local service searches ...
DoH calls pitch for new NHS helpline
18 Nov 2010 | by Matt Williams
The Department of Health has kicked off the search for an agency to handle an advertising campaign
Roche begins agency search for cancer drug
14 Oct 2010 | by Mark Banham
Roche is set to launch an agency review for its oncology drug MabThera.
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
is an enormous area covering everything from paid search to PR," she says. "You won't find all the skills in a ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
screen. Don't believe me? Just search "Project Natal" on Bing for a preview of the new Xbox and how ... (TV, film etc) will be available for your instant-viewing pleasure. You'll just need to search for it ... digital devices; consumers will see a new TV ad based on what they've searched for on their PC or an app ...
I've Got A Brand New Combine Harvester
25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett
the basis by which agency selection was made, now clients are forced to take agencies apart in search ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
