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The rise of ad sales spells new era at Microsoft

26 Jan 2012 | by Jeremy Lee

. It comprises MSN, Windows Live, Xbox, Bing search, Windows Phone and Skype. It's quite specialist and one that ...

ASA slips into the red reflecting weak ad market

12 May 2011 | by Ed Owen

paid-for ads via search engines in the future. An ASA spokesperson said: "As the levy goes down ...

Behind the IAB figures: Internet and TV benefit from recession

29 Mar 2011 | by Arif Durrani

. It s cost effective when there are pressures on budgets. The search functionality makes it really easy ... , telecoms and consumer goods advertising. Search spend by year Paid-search continues ...

O2 launches branded live music Youtube channel

11 Mar 2011 | by Ed Owen

The free-to-access channel will host gig highlights, band interviews and backstage features to a wider audience. O2 sponsors venues in London, Glasgow and Manchester, among other cities. Marketing activity to support the launch includes search and video ads through Google and YouTube, and a ...

Google and Verizon open up to 'open net' proposals

10 Aug 2010 | by Sarah Shearman

In "A joint policy proposal for an open internet ", the companies lay out seven principles they believe should be acted upon and enforced by the Federal Communications Commission (FCC). The move by the search and broadband giants follows reports last week that the pair were discussing network plans ...

Q2 weather report marks brink of recovery... for now

30 Jun 2010 | by Adam Woods

adspend was down year-on-year in April, according to Nielsen, although the above figures exclude search ... of this year, with search spend increasing by about 10% - although he believes display has the greatest ... activity, although obviously search ploughs on." ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

is an enormous area covering everything from paid search to PR," she says. "You won't find all the skills in a ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

screen. Don't believe me? Just search "Project Natal" on Bing for a preview of the new Xbox and how ... (TV, film etc) will be available for your instant-viewing pleasure. You'll just need to search for it ... digital devices; consumers will see a new TV ad based on what they've searched for on their PC or an app ...

I've Got A Brand New Combine Harvester

25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett

the basis by which agency selection was made, now clients are forced to take agencies apart in search ...

PROMOTIONAL FEATURE: The Big Media Debate: why it's time for a new approach

03 Jun 2010 | by Noelle McElhatton

of them, praising the search giant's efforts to become a "less arrogant" media owner by involving media ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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