Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
to search out and buy from their favourite brands. The question now is: are brands ready for them? John ...
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Sector Analysis: Mobile
30 May 2012 | by Mike Fletcher
on search ( 134.3m), plus text marketing ( 7.6m), according to the IAB's Mobile Adspend report. All ...
Smooth Radio to launch 'Feed Your Soul' campaign
11 May 2012 | by Maisie McCabe
to the 'Feed Your Soul' campaign for Smooth." Previous campaigns from Smooth Radio include a search ...
Netdoctor.co.uk launches mobile site
27 Apr 2012 | by Nick Batten
The new mobile site ( m.netdoctor.co.uk ) provides users with multiple ways of searching for and accessing Netdoctor's content while on the move, via a search bar, drop-down menu and A-Z search functionality ...
O2 takes aim at PayPal with mobile payments service
26 Apr 2012 | by Sarah Shearman
users to search for an item online and to compare its price from more than 100 participating retailers ...
Think BR: What next for the mobile ad market?
28 Feb 2012 | by Andrew French
as online search. The advertiser now pays only the maximum amount needed to secure a click ... $0.01. The other change is that the quality score now comes into play, as it does in search, so ...
The rise of ad sales spells new era at Microsoft
26 Jan 2012 | by Jeremy Lee
. It comprises MSN, Windows Live, Xbox, Bing search, Windows Phone and Skype. It's quite specialist and one that ...
Think BR: Whose app is it anyway? The IP issues in apps
20 Jan 2012 | by Arty Rajendra and Rosie Burbidge
for 'A method and system for communication, advertising, searching, sharing and dynamically providing a ... /lawyer on the risks involved and consider whether it is cost effective to carry out a patent search to see if your app ... of infringing a patent, it would be worth checking out some of these initiatives and even joining in the search ...
The Year Ahead for ... Mobile
12 Jan 2012 | by Stefan Bardega
on mobile, it effectively puts a moat around its search business. So the battle for the dominant ...
Trend Report: Is the industry ready for mobile?
10 Nov 2011 | by Mike Fletcher
"insurance" was attracting one million searches each month from a mobile device out of a total average monthly search quota of 13 million. Simon Andrews, founder of Addictive Mobile, believes that clients can gain a return on investment within three months simply by improving search engine optimisation ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
