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Brand barometer: Sony, Nintendo & Microsoft, which is most prominent on the web?

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Xbox 'Batman: Arkham City' by Weapon7

The campaign broke on 3 October ahead of the game's launch on 21 October and runs globally. There are versions in English, French and German. A dedicated URL AlfredAtYourService.co.uk links up with Microsoft's Bing to create a fully functioning search engine. Certain specific search terms will return ...

Microsoft Xbox strikes content deals with C4, BBC and YouTube

with the power of Kinect for Xbox 360 and the intelligence of Bing voice search will make TV and entertainment ...

ASA slips into the red reflecting weak ad market

paid-for ads via search engines in the future. An ASA spokesperson said: "As the levy goes down ...

My YouTube ad of the week: James Hilton, AKQA

James Hilton, chief creative officer, AKQA Why I like it Lego is cool. Star Wars is cool. Poo is funny. QED; this is cool and funny. I wanted to leave it there, but I must at least give the illusion that I m educated. That illusion will often take the form of searching for a deeper meaning ...

Miniclip to move ad sales to SunChaser

Miniclip.com has 3.2 million UK unique users according to ComScore and is ranked first on Google for the search term "games". SunChaser will take over the account on 1 February, adding Miniclip to the two other publishers it represents, The Student Room and Justin.tv. The sales house launched ...

What Next in Digital?

is an enormous area covering everything from paid search to PR," she says. "You won't find all the skills in a ...

Confessions of an internet adman

screen. Don't believe me? Just search "Project Natal" on Bing for a preview of the new Xbox and how ... (TV, film etc) will be available for your instant-viewing pleasure. You'll just need to search for it ... digital devices; consumers will see a new TV ad based on what they've searched for on their PC or an app ...

I've Got A Brand New Combine Harvester

the basis by which agency selection was made, now clients are forced to take agencies apart in search ...

PROMOTIONAL FEATURE: The Big Media Debate: why it's time for a new approach

of them, praising the search giant's efforts to become a "less arrogant" media owner by involving media ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.