Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...
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Debenhams revamps comms team with senior hires
25 May 2012 | by Sara Luker
Owen as its social media co-ordinator. Owen has joined from ISM Search and Social where she was account ...
Think BR: Understanding big data
23 May 2012 | by Matt Barnett
networks, search campaigns or across offline coupon promotions. Link the data and dive deep for those ...
OMD retains £10m Shop Direct search business
15 May 2012 | by Maisie McCabe
search strategy and management account following a final shootout against MediaCom....Shop Direct Group called a pitch for its paid search as part of a two-year statutory review process ... . It is understood that Shop Direct spends up to 10m on paid search per year. The Group's offline planning ... of the future, and specifically the potential of the wider search marketplace for our brands." OMD s search ...
Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
agency search and selection consultant to help choose an agency. A majority of respondents (64%) would ...
Olympic organisers must prepare for huge demand on mobile network, says eBay
03 May 2012 | by Matthew Chapman
including search, display and video surged 157% year on year to a total of 203.2m in 2011. Fears ...
M&S creates two senior marketing roles to boost fashion
02 May 2012 | by Matthew Chapman
Once the new roles have been filled the retailer will have six heads of brands for general merchandise, compared to three heads of brands for food. The search for additional heads of brands comes after sales of general merchandise dipped 2.8% in the quarter to 31 March. In contrast, the retailer ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
, as Everson puts it, "amplify", how many people view their messages beyond organic search is a key cornerstone ...
Wonderbra to sell direct for first time with online store
20 Apr 2012 | by Matthew Chapman
. A marketing campaign comprising social media activity, search engine marketing, display activity ...
Former Mindshare exec launches Getlunched network
16 Apr 2012 | by Arif Durrani
-based networking technology. The site allows people to search and meet with people in their local area for a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
