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Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

people s interactions with outdoor: which types of people search online, search via their mobiles ... and with mobile search too. All this underlines a role for outdoor s ability to place a visual branded message ...

What brands should know about the dark side of Facebook

31 May 2012 | by Nicola Clark

research source because it was the first search result. - Digital attention disorder With research ...

M2M lands Paddy Power media task

31 May 2012 | by Katherine Levy

M2M was the incumbent on offline media planning and buying. It was awarded the consolidated business, estimated to be worth 8 million, after a closed pitch with the digital incumbent, Zenith. The consolidation process was led by Tom Wyse, the head of media at Paddy Power. Search and affiliate marketing ...

Justin Sampson takes chief executive role at Barb

31 May 2012 | by Maisie McCabe

a nine-year stint. The search for a new chief executive was conducted with the headhunter Saxton ...

Google's big debate on piracy, privacy and porn

31 May 2012

such as Safe Search and TalkTalk's network-level filter go some way to addressing the problem. But, ultimately ... the development of the semantic web. A good semantic web service will interpret meaning from search words ...

Russell Davies: Can Facebook offer quality as well as quantity to brands?

31 May 2012 | by Russell Davies

"native" advertising idea. Targeting something people are searching for - as Google does - makes sense ...

Sector Analysis: Mobile

30 May 2012 | by Mike Fletcher

on search ( 134.3m), plus text marketing ( 7.6m), according to the IAB's Mobile Adspend report. All ...

Think BR: Google spoiled the fun

30 May 2012 | by Dan Pearce

Every change to Google's search algorithm over the past three years has made it that much harder...websites and remove them from its search results. But the times are changing. There has been a lot ... it comes to search, Google has the market largely captive, but those individuals are doing a lot more than just searching when they re online. So it s time to adapt again - or should that be pivot - and so ...

Twitter in agency hunt to boost consumer appeal

29 May 2012 | by Sara Luker

The pitch process, which coincides with an agency search by rival LinkedIn, has seen the site hold ... interest stories about its users. The search is not expected to cover corporate or crisis comms work ... consumers. Twitter declined to comment on the agency search, but it is understood to have met a ...

Facebook and Twitter target UK SMEs with adspend giveaways

29 May 2012 | by Sarah Shearman

-up for its search and its ad products, and has run similar roadshows for UK businesses in the past ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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