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Debenhams revamps comms team with senior hires

Owen as its social media co-ordinator. Owen has joined from ISM Search and Social where she was account ...

Brand barometer: Coffee shops, which one is most prominent online?

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Think BR: Understanding big data

networks, search campaigns or across offline coupon promotions. Link the data and dive deep for those ...

OMD retains £10m Shop Direct search business

search strategy and management account following a final shootout against MediaCom....Shop Direct Group called a pitch for its paid search as part of a two-year statutory review process ... . It is understood that Shop Direct spends up to 10m on paid search per year. The Group's offline planning ... of the future, and specifically the potential of the wider search marketplace for our brands." OMD s search ...

Marketing spend to increase in 2012, indicates survey

agency search and selection consultant to help choose an agency. A majority of respondents (64%) would ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.